My Comfort Zone:
As a creative director, I work to not only capture the voice of a brand, but to also unlock all of the brave, provocative, and unexpected ways of expressing that voice to the world.
How I’m Challenging It:
I work to evolve the creative process as furiously as our industry and our culture evolves. Ideating with strategy, PR, media, and production from the jump allows each of our creative teams to tap into all-new audience behaviors, digital and experiential playgrounds, and breakthrough opportunities for content. Creativity can no longer be briefed in isolation and worked on independently. Those days are over.