Bringing Chucky to the small screen with big screams.
Dolls, toy stores, carnivals –
for over 30 years, everyone’s favorite murderous doll, Chucky, has twisted innocent childhood memories into our worst nightmares.
To drive tune-in for NBCUniversal’s CHUCKY the tv series – a new chapter in the Child’s Play franchise – the mischievous doll stole a “Good Guys” ice cream truck and crashed it into New York Comic Con.
Fans who called called our hotline were greeted with a message from Chucky himself.
And once inside the truck, he tricked new and old fans into screaming…
Chucky’s “I Scream” Truck killed…
The most popular activation at Comic Con with consistent 2-hour wait times all weekend.
Gaining 1.7M earned media impressions
Making “Chucky” the highest rated cable show for its hour three weeks in a row.
Proving you can’t keep a good guy down.