Bringing Chucky to the small screen with big screams.

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Dolls, toy stores, carnivals –
for over 30 years, everyone’s favorite murderous doll, Chucky, has twisted innocent childhood memories into our worst nightmares.

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NBCU Chucky ComicCon 2021

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To drive tune-in for NBCUniversal’s CHUCKY the tv series – a new chapter in the Child’s Play franchise – the mischievous doll stole a “Good Guys” ice cream truck and crashed it into New York Comic Con.

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Fans who called called our hotline were greeted with a message from Chucky himself.

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And once inside the truck, he tricked new and old fans into screaming…

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for ice cream.

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Chucky’s “I Scream” Truck killed…

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The most popular activation at Comic Con with consistent 2-hour wait times all weekend.

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Gaining 1.7M earned media impressions

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Making “Chucky” the highest rated cable show for its hour three weeks in a row.

Proving you can’t keep a good guy down.

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