An epic transformation of the
3rd-biggest toy brand on the planet.

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Hot Wheels For Real was a three-year global program designed to take Hot Wheels from a toy brand for boys to an entertainment brand for kids of all ages. The multiple-award-winning work took the concept of branded content to a new level, broke three world records, and has garnered more than 300 million views.

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A film showcasing the top five stunts we pulled off as part of the Hot Wheels For Real program, including three world records.

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Team Hot Wheels is a collection of the world’s best stunt and race drivers. Helmet designs were by The Many, while unique toys were developed for the Hot Wheel For Real concept by Mattel.

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At the 100th Anniversary of the Indy 500, a Team Hot Wheels driver broke the world record for a long distance vehicle jump after dropping in off a 100ft replica of the iconic Door Drop toy set.

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The 22-minute ‘World’s Best Driver’ movie aired on kids’ TV in more than 100 countries. It has amassed more than 60 million views online.

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