Educating through Celebrating during National Hispanic Heritage Month

Ifetayo Jabari-Kitwala | Oct. 14 2021

September 15th to October 15th is National Hispanic Heritage Month, which honors Hispanic and Latinx Americans, their cultures, and the contributions they make to this country. We are celebrating this time by uplifting our people and their unique connections to their Hispanic and Latinx cultures.
 
From imagining the smell of the beans and chilaquiles (rojos) in Mexico to learning of the resiliency of Cubans and Nicaraguans gained through years of global adversity; from recognizing the work of Sylvia Rivera and Frida Kahlo had done for the LGBTQIA+ community to hearing stories of moms and aunts being chased by the police because they were street vendors, this month was nothing short of an exploration of Hispanic/Latinx culture, powerful storytelling, and its impact. And while everyone’s experiences are unique to them, one thing is true across the board— there is always a reason to celebrate. 
 
So to close out the month, we asked The Many to share with us all the celebrations, people and experiences they’d like to celebrate and we hope you enjoy these special moments as much as we did.


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Shina Kim-Avalos 
 
What about your culture are you most proud of?
The sense of community is so strong in our culture. Whether you’re a family member, a long-time friend, a neighbor, or a colleague, you’re always cared for. I also love the power of bringing people together with our FOOD. There is no shortage of reasons to have a BIG gathering or party with lots of amazing food. My tias never have written directions for their recipes. They’re all passed down from generation to generation and each is a delicious labor of love.


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Sofia Brenda Duzian (she/her)
 
What about your culture are you most proud of?
Cubans and Nicaraguans are resilient people. Through generations of adversity and chaos in both countries, the people remain so strong, full of vibrancy and life, unlike anything I’ve ever seen. I visited Nicaragua for the first time at 15 and Cuba at 22, both experiences were incredible and taught me so much about myself, my family history,  and opened a whole new connection to my culture. It was so hard for me to leave Cuba at the end of that first trip and I knew I wanted to continue learning more and stay connected to the country and my heritage. I ended up working with an incredible organization called Project Por Amor, which helps bring people to Cuba and explore the country through art, music, history, and culture. The work was so dear to my heart and helped me feel like I was spreading the zest of Cuban culture to others.
 
Who is someone in the Latinx community that you have always looked up to?
My grandmother, my Mima, who passed away earlier this year, is someone I will look up to for the rest of my life. She grew up with 13 brothers and sisters in Managua, Nicaragua, and eventually moved to Los Angeles after her mother died. My grandmother worked tirelessly and meticulously her whole life, investing in properties, and making an income that could support the family and take them all over the world. She loved to travel more than anything, and I am so grateful that she passed that love on to me. She also spent her whole life taking care of my Uncle Glenn who had Down Syndrome and was her constant companion and best friend after my Pipa passed. She wasn’t the typical warm and fuzzy, sweater-knitting grandma, but she loved us with everything she had, she was intelligent, strong-willed, stubborn, and could kick your ass in poker any day of the week.


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Lisandro Ancewicz
 
What about your culture are you most proud of?
There are a couple of things I’m really proud of. The first one is the sense of humor. Adversity in our own home countries made humor a pillar of our culture. It’s a way for us to connect and grow as a community. 
 
Second would be our capacity for improvisation and quick planning. Our culture is known for planning things on the spot and rolling with the punches. Things don’t have to be perfect for us to move forward. 
 
Third and most important would be our warmth. There is nothing more inspiring for me than our warmth. 
This is a key element of our culture. We are always looking forward to socializing and welcoming people with open arms.
 
Who is someone in the Latinx community that you have always looked up to?
A Latino that really inspires me is John Leguizamo. He is a real warrior for the Latino community.


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Edwin Barrera
 
If you and your family/friends/peers celebrate Hispanic Heritage Month, what is your fondest memory of celebrations from the past?
We would go to Pico and Normandie in Los Angeles to catch the Salvadorian parade with my dad. My mom would go sell tamales and Atol de Elote alongside her oldest sister. The event was beautiful as they would be playing music, dancing, and eating all that good food like pupusas, tamales, yuca con chicharron, etc. Having a great time celebrating our country’s independence.
 
What about your culture are you most proud of?
Personally, I love the fact that till this day we all gather for Bday parties, holidays, etc. We throw a big party with good food, drinks, and music. We dance the night away and enjoy each other’s company. Proud of the fact that we are there for each other in good times and bad. Proud of the hard work and dedication that is instilled in us from little. I remember my mom and aunts getting up at 4-5 am to start making tamales on the weekends. Growing up selling food in front of St. Thoma church was something my family always did. I remember hearing stories of my mom and aunts being chased by police because they were street vendors. When I was 8-9 years old I would from time to time go with my mom and aunt to the convention center and help them sell sodas and water. Those experiences help me be the person that I am today. I don’t take anything for granted and appreciate everything that I have.


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Jorge Andrade 
 
If you have not celebrated this month before, why would you say you haven’t celebrated in the past?
To be quite honest, I never knew it was a thing. I always thought that the only time of the year that the US celebrated anything Hispanic was 5 de Mayo, which always felt like a weird misinformed and appropriated holiday merely used as an excuse to party. However, Hispanic Heritage Month in contrast is meant to highlight the achievements and contributions to today’s culture made by Hispanos & Latinos. Although I am grateful that we get an official month in “the content calendar” to be celebrated, seen, and recognized as a community, I wish we’d evolve the way we think about these types of holidays and continue the celebration year-round and not only within a specific timeframe.

What about your culture are you most proud of?
As a Hispano, I am most proud of our humanidad and family-centric values. We are a community filled with loving and compassionate people; we are selfless and empathetic, which allows us to treat others with respect and humility. When faced with adversity, our community always finds a way to uplift one another and help those in need. You could say that our mother’s “chancla/chancleta” and disciplining tactics have helped shape us all to be good and respectful members of society.


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Shera Annain White 
 
What about your culture are you most proud of?  
Todo. La costumbres de mi mamá, mi familia, Tias y Tios, Primas y Primos, la gente de Mexico y la comida. I could go on and on about all of the things I love about mi culture Mexicana. 
 
Mi abuelo y abuela lived on a ranch with lots of different animals; pigs, chickens, turkeys, cows, cattle, sheep, and ox. We would run around with all the animals and hide in the trees. It’s an unforgettable experience to be with nature and wild animals. My grandpa would let us get on his horse, I just remember the saddle weighing a ton (it’s very heavy). 
 
Some of my favorite childhood memories come from my visits to Mexico. Every morning we would wake up, you could smell the beans and chilaquiles (rojos). Everyone greets you with a hug and a kiss, someone will call out your name because they have a plate of food ready for you. Did I also mention we drink coca-cola for breakfast!!  My mom’s entire family is from a small town in Mexico called Teocaltiche. The people are rich with things that really matter like strength, family and religion. Even though they don’t have not have much to offer in terms of money, the people there always have a lot of love to give. Everything is pure in Mexico, pure happiness.
 
If you and your family/friends/peers celebrate Hispanic Heritage Month, what is your fondest memory of celebrations from the past?
One of my fondest memories as a kid was from the age of 4 – 8 years old, we would take our annual trips to Teocaltiche, Jalisco Mexico. The region is known as “Los Altos de Jalisco”. They have fiestas every November 1 -11. It’s the celebration of the procession of the Virgen De Los Dolores.
 
After the procession, we would celebrate as a town for several days. It became a tradition for my family, not just for the town. After the procession, we would attend church and attend the party afterward. There would be lots of small vendors, food, games and fair rides. It was such a fun memorable experience because we would all come together as one.
 


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Ash Ramirez (they/elle/papi)
 
What about your culture are you most proud of?
My top two answers go hand in hand, especially when it comes to putting together a good ol’ party, Latinx style… MUSICA Y COMIDA. Not only am I proud of these aspects of my culture but these are parts of my Latinidad that I most identify with. Nothing makes my heart feel the feels more than food and music. With food, your senses are literally immersed in it all. It’s a whole mood and experience for sure. And there’s so much more to it than you think, it’s not just burritos and nachos y’all.
 
Who is someone in the Latinx community that you have always looked up to?
As a queer non-binary Latinx I don’t see many that look like me but I do recognize the work of Sylvia Rivera and Frida Kahlo, both come from the LGBTQIA+ community and have always been in spaces as their unapologetic, authentic selves. This is not only inspiring but I owe it to them for paving the way for me to be in spaces as myself.


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If you missed our National Hispanic Heritage Month Stories, head over to our Instagram highlights to quiz your knowledge of the many unique cultures that are part of the Hispanic World, or join in on the conversation via Twitter or LinkedIn
 
To those who identify as Hispanic or Latinx at The Many, we see you and appreciate you celebrating with us.

11 Hard-Earned Promotions Across Brand, Creative, Design, Media, People, and Production

Amanda Cosindas | Sep. 29 2021

In the words of NBA Hall of Fame coach Phil Jackson, “The strength of the team is each individual member. The strength of each member is the team.” 
 
At The Many, our team has been excelling by constantly challenging comfortable to create the best work and achieve progress for our clients. And while every single member of this team plays a key role in moving our world forward, now is an opportunity to recognize a group of individuals who continue to make us all strong.
 
From the recent launch of eBay’s new content series Old School Meets New School to The Bouqs Co. selecting The Many as it’s new integrated agency of record, in addition to building new programs to support our team and culture, everyone has played a part in the continued success we’ve been experiencing. But for the 11 special people you are about to meet, the fruit of their labor has resulted in a promotion!
 
Join us in celebrating these 11 incredible individuals and enjoy a fun Q&A below to learn about what makes them exceptional and what they’re up to at The Many. We appreciate you all.


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Amy Woo, from Senior Designer to Associate Design Director.
 
How long have you been at The Many? Just a little bit under a year at 10 months.
 
What is one thing you’re most grateful for about The Many? The people at The Many are the foundation of this company and I’m truly grateful to be at a place where I feel appreciated and respected.
 
What are you most excited to accomplish in this new role? I’m incredibly proud of our talented design team and I look forward to continuing to craft engaging, thoughtful work alongside everyone. Moreover, I look forward to mentoring and fostering growth in each of their individual journeys.
 
What food dish best describes how you feel about your promotion? No better way to celebrate than a 10pc chicken nuggies w/ large fries.

Ashley Milhollin, from Associate Creative Director to Creative Director.
 
How long have you been at The Many? Two years and some change 
 
What is one thing you’re most grateful for about The Many?  The people, all of them 
 
What are you most excited to accomplish in this new role? Be the person I needed when I was a younger creative (and reflect the people who were those people to me!)
 
What food dish best describes how you feel about your promotion? A sick charcuterie board and red wine. Charcuterie because it’s a mix of different, delicious things and flavors that always add up to be a sum greater than its parts. And wine because. That’s it, just because. 

Georgiana Cocieru, from Digital Analytics Specialist to Senior Digital Analytics Specialist.
 
How long have you been at The Many? 11 months (I’ve been growing in this role along with my now 14-month old baby).
 
What is one thing you’re most grateful for about The Many?  I’m grateful for all the people that make up The Many team. Not only are they extremely good at what they do and inspire everyone around with their excellent work and work ethic, but they are also genuinely good, kind people. I keep learning from them every single day.
 
What are you most excited to accomplish in this new role? I look forward to finding better ways to support the team in extracting meaningful insights from data and continuing to push forward the importance of data in any decision-making.
 
What food dish best describes how you feel about your promotion? It’ll have to be a fancy seafood dish!

 
Johanna Penry, from People Experience Specialist to People Experience Manager.
 
How long have you been at The Many? Six months.
 
What is one thing you’re most grateful for about The Many? I love that The Many has really invested in a kickass people team. We’ve grown from an army of one to a squad of 10 in less than a year. I’m so proud of everything we’ve accomplished in that short period of time, and everyday we’re becoming the best agency at developing our people.
 
What are you most excited to accomplish in this new role? This role is all about ensuring that people feel like their authentic selves at The Many. There’s a lot of operational and strategic work that goes into that goal, but it’s all about a holistic outcome where people just love being a part of The Many.
 
What food dish best describes how you feel about your promotion? I’m going to have to go with a Friendsgiving Potluck vibe here! I know that’s more than one dish, but I’m hungry…

John Paul Brantly, from Designer to Senior Designer.
 
How long have you been at The Many? Approaching three years.
 
What is one thing you’re most grateful for about The Many? We put people first.
 
What are you most excited to accomplish in this new role? The chance to learn something new.
 
What food dish best describes how you feel about your promotion? Homemade Lasagne. It takes a lot of hard work, time, and dedication, but the pay off is so epic that you will need to take a nap afterwards.

Justice McCree, from Digital Specialist to Senior Digital Specialist.
 
How long have you been at The Many? It will be two years in January.
 
What is one thing you’re most grateful for about The Many? I am grateful that The Many has given me the opportunity to pursue my interests, supporting my transition from a more traditional media planning role into digital activation. 
 
What are you most excited to accomplish in this new role? The opportunity to continue to build out our digital team.
 
What food dish best describes how you feel about your promotion? It’s gotta be a nice Surf ‘N’ Turf combo, we’ll go with a Porterhouse Steak + Blackened Shrimp, with a side of mashed potatoes & mac’ n cheese.

Kim Vorse, from Producer to Senior Producer.
 
How long have you been at The Many? Nearly seven years, which is legitimately the amount of time it takes to become a whole new person on a cellular level. 
 
What is one thing you’re most grateful for about The Many? All of my amazing co-workers, some of whom are lifelong friends of mine. Additionally, I have had a very sideways growth into this role, and that would never have happened without a community of talented, driven, and kind individuals who have consistently provided me with the space and inspiration to grow into it. 
 
What are you most excited to accomplish in this new role? The ability to mentor others and provide a platform for their elevation. 
 
What food dish best describes how you feel about your promotion? Taco Tuesday, because in COVID it’s always Tuesday, but tacos make everything better.

Kylie Wu, from Senior Brand Director to Group Brand Director.
 
How long have you been at The Many? Over six and a half years! (What is time?)
 
What is one thing you’re most grateful for about The Many? The people. Throughout all of the exciting changes that the agency has seen over the years, one of the consistent highlights has been our ability to find incredible humans who are not only talented, intelligent and great at their jobs, but who are also genuinely good people that happen to have the best Slack chat and GIF game. We keep each other laughing and feeling supported through even the toughest of days, and that is something I am endlessly grateful for. 
 
What are you most excited to accomplish in this new role? Fostering the growth of my brand team and seeing them succeed in their roles.   
 
What food dish best describes how you feel about your promotion? Mastro’s butter cake. If you know, you know.  

Madeline Gali, from Project Manager to Senior Project Manager.
 
How long have you been at The Many? Two years. 
 
What is one thing you’re most grateful for about The Many? My amazing mentors and friends. Everyone has a voice at this agency. If you are up for the challenge, you can dive in. I have had so many growth opportunities here and I wouldn’t be able to do it without the mentorship and open mindedness of everyone around me.  
 
What are you most excited to accomplish in this new role? I am looking forward to continuing to implement processes across my accounts and mentor and onboard new team members. I am looking forward to giving those I mentor the same opportunities that helped me grow in my career. 
 
What food dish best describes how you feel about your promotion? Going to go with a celebratory drink here: a spicy margarita. 

McKenna Petri, from Senior Media Planner to Media Supervisor.
 
How long have you been at The Many? Two years! 
 
What is one thing you’re most grateful for about The Many? The people! I feel truly supported by the people around me. Everyone has such a passion to create great work and create an incredible culture, which makes this an incredible place to grow, learn and work.
 
What are you most excited to accomplish in this new role? I am excited to continue to help improve processes across our growing department and train new members of the team.
 
What food dish best describes how you feel about your promotion? It’s a celebratory moment, so I have to go for something I don’t eat too often. Grass-fed NY Strip with roasted potatoes and mushrooms with a Cab Sav (my fave restaurant meal), or Annie’s Mac and Cheese (my fave home-cooked, non-healthy food).

Tori Matthews, from Brand Director to Senior Brand Director.
 
How long have you been at The Many? A little over a year.
 
What is one thing you’re most grateful for about The Many? The people! The Many is a happy place with an incredible culture. It’s an amazing thing to have co-workers who feel like friends 🙂
 
What are you most excited to accomplish in this new role? Developing stronger client relationships and building out a strong brand team. 
 
What food dish best describes how you feel about your promotion? That Salt and Straw waffle cone! Don’t even need the ice cream, just give me that waffle cone!

A Continued Commitment to Change Through Transparency

Davis Jones | Sep. 17 2021

At The Many, we believe that our strength as creative problem solvers is in the many diverse experiences, expertise, backgrounds and perspectives that inform our work and culture.
 
Last year, we were presented with the opportunity from 600 & Rising to be transparent about the diversity of The Many. By taking an honest look at the fabric of our agency, we were able to open the aperture on the necessary action we could take to further develop an inclusive, people-first culture.
 
Since then, we continue to recognize that our industry needs diverse points of view that challenge outdated thinking and ways of working, and that transparency is not just a moment in time, it’s a commitment to inclusive thinking and core to our values. Our team has grown during this last year by 100 unique individuals, and building our People team to support holistic growth has become an essential focus of our agency. While the progress we’ve made goes far beyond numbers, this annual revelation is a commitment we hold ourselves to.
 
And so as in 2020, we pledge to continue moving The Many and our industry forward in the spirit of transparency and inclusivity. Revealing these numbers is just one piece of a larger portfolio of initiatives at The Many and a continued priority as we move the conversation forward. 
 
Together with @600andrising, we still #CommitToChange.
 
Davis Jones is Managing Director, People, at The Many.

The Many is Turning Labor Day Into Labor Week, Again

Maggie Cadigan | Aug. 19 2021

For the second year in a row, The Many is observing Labor Week. We are reinventing a day that was meant to honor hard work and turning it into an entire week.
 
Because at The Many, we Give A Damn about our work and our people. We infuse a high degree of passion and energy into everything we do. Which means that, sometimes, everyone needs a little break.
 
Labor Week is an annual commitment to our team. It’s an opportunity to step away from our screens to reset and recharge. It’s a week devoted to taking time and space to honor our well-being, in whatever way we choose.
 
And it’s an invitation for everyone to join the conversation about mental health.
 
Labor Week means that when we return, we can continue to deliver excellence, for each other and our clients, to keep moving the world forward.
 
And when we come back, we’ll be better versions of ourselves, ready to face another year. The RTB’s will hit harder, the strategies will be more strategic, and the challenges more uncomfortable, (just the way we like them).
 
We’ve been planning ahead for this week, since last year, actually, so that we don’t miss a beat. We are grateful to our partners who have planned ahead with us in support of Labor Week.
 
We look forward to seeing everyone when we return, with a renewed sense of passion. You can also learn more about Labor Week and The Many’s mental health initiatives in this Ad Age story.
 
Happy Labor Week.
 
Be Well,
The Many
 
Learn more about The Many’s first Labor Week in 2020 here and here.

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The Many Hires Yasmine Nozile as Managing Director, Finance

Ty Gates | Aug. 3 2021

We’re excited to welcome Yasmine Nozile as the agency’s Managing Director, Finance, who will oversee accounting, business affairs & legal, and financial planning & analysis.
 
As a leader, she takes a vision and makes it a reality through sound strategy development and carefully nurtured relationships. Nozile intuitively sees the threads of opportunity that wind through an organization, brings them together into a coherent whole, helps others extend their thinking, and drives material business advantage with her finance background.
 
“I had a desire to join a company looking to break established norms while preserving what mattered most, which was its culture and people,” said Nozile. “Now that I am three months in, my desire has truly manifested into my daily reality.”
 
Based in Atlanta, GA, Nozile joins the agency from Huge, where she served in various roles during her nearly five-year tenure, most recently as group vice president, finance overseeing the Southeast region including the Atlanta and Washington, D.C. offices. In addition to a strong agency financial management background, Nozile spent nearly 10 years mastering her strategic commercial voice in several rooms as a consultant at both Accenture and Deloitte.
 
The Many’s current client roster spans from food and beverage to e-commerce, including eBay, Nestlé Toll House, Panda Express, Budget Blinds, and Chameleon Organic Coffee, to name a few. Earlier this year, the agency hired 19 creatives—including three creative directors—and created three new roles for group brand directors. The Many continues its growth trajectory bringing the team to over 100 members, its largest since the agency’s founding twelve years ago.
 
Join us in welcoming Yasmine via Twitter and LinkedIn and catch the news on Adweek’s Agency Spy, Ad Age, Campaign US, and Little Black Book.

A Many Queerated Playlist

Ty Gates | Jun. 30 2021

This Pride Month, our LGBTQIA+ crew has dropped the most epic and perfect queerated collaborative playlist on Spotify. From leave-it-all-on-the-dance-floor-bops to crying-on-the-bathroom-floor-heart-stabbers, this ever-evolving collection of songs are our way of sharing our Pride with you every day of the year.
 
Head over to our Spotify to enjoy the tunes and don’t worry, we’ll keep adding to this.

The Many Hires 19 Creatives Catching its Biggest Wave Yet

Ty Gates | Jun. 16 2021

Summer is here and so is The Many! Following Amber Justis joining the agency as Head of Creative in March 2021, The Many has expanded its creative team by 19 new faces including Creative Directors Pam Fujimoto, Adam Flanagan and Curtis Petraglia. (They’ve even created the longest longboard just to fit everyone in!)
 
The move brings The Many to over 100 team members, its largest since the agency was founded twelve years ago.
 
Led by Justis (who was recently named one of Adweek’s Creative 100) and joining the agency’s veteran Creative Director Josh Paialii, Fujimoto, Flanagan and Petraglia will further diversify the agency’s creative muscle while developing and mentoring this next generation of creatives. With tremendous growth and client wins over the past year, The Many’s hiring spree reinforces its commitment to developing and empowering its people so that continued personal and professional growth is synonymous with creating great work.
 
“It was an honor to be able to help The Many expand on something they’ve always been so great at—building a people-first culture,” said Amber Justis, Head of Creative at The Many. “Josh and these three new CDs are a dangerous bunch: Pam is a force multiplier that brings a level of mastery and insight to our craft, and a natural mentor which is essential to riding this growth spurt mindfully; Adam brings a totally zen approach to leadership—teams feel safe to experiment under his guidance and when that happens people can make the best work of their careers; and Curtis is a total renaissance maker—an art director, a film director, a photographer, and the list goes on—that creates work at such high fidelity, a real thing of beauty to witness. We’re so lucky to have these folks writing the next chapter with us.”

Fujimoto joins The Many following a just shy of two-years contract stint at Twitter, where she served as creative lead on Global Business Marketing and Diversity & Inclusion campaigns. Before Twitter, Fujimoto was the Executive Creative Director at WONGDOODY LA.

 
“Everyone has a drive, a passion, and an enthusiasm that I totally got on board with. Each individual is here to create great work and it’s embodied from the founders on down,” said Pam Fujimoto, Creative Director at The Many. “The positivity and the openness to trying new things, seeing where we can go from here and what we can do to improve will lead to great things.”
 
Flanagan joins from Los Angeles-based space.camp where he served as a Creative Director for the past two and half years. Prior to space.camp, Flanagan spent a year at Digital Kitchen in a Creative Director role.
 
“I’m really excited to fully immerse myself in the brands we’re working with while working alongside a group of extremely talented people,” stated Adam Flanagan, Creative Director at The Many. “Being able to understand these brands at a deeper level and fluently understand what they’re trying to say is going to result in some great work from our team.”
 
Petraglia joins from Deutsch LA where he served a handful of positions, most recently as Creative Director, during his six and half years with the agency.
 
“At its foundation, you feel that The Many cares and empathizes with its people and also the people we advertise to,” said Curtis Petraglia, Creative Director at The Many. “There’s a ton of momentum and autonomy here, and I was completely impressed with everyone I’ve met during the interview process, which made me certain this was the place for me.”
 
The additional 16 new hires include Cameron Twombly (Senior Art Director), Scott Menzie (Senior Copywriter), Jacque Vavroch (Associate Creative Director), Lisandro Ancewicz (Associate Creative Director), Savannah Bradford (Senior Art Director), Mason Douglass (Senior Copywriter), Harper Biewen (Art Director), Bryce Pangman (Copywriter), Michelle John (Art Director), Jameson Miller (Copywriter), Will Luck (Junior Copywriter), Rik Patenaude (Art Director), Scott Ellman (Copywriter), Chris Mendez (Associate Creative Director), Paz Molina (Associate Creative Director), and Miles Evans (Senior Copywriter).
 
Even with these recent new hires, The Many’s momentum continues. The agency currently has over 20 open positions across various departments. Its last hiring push was outsourced to talent on Cameo featuring the queen of bounce music Big Freedia, Olympic gymnast Gabby Douglas and international drag queen Manila Luzon, among others, which proved effective in drawing applicants to the agency that turned into hires.
 
Check out the news in AgencySpy, Ad Age, Campaign, Little Black Book and MediaPost.

When Everything Comes Up Rainbows

Todd Lombardo | Jun. 11 2021

It’s June, and it’s Pride, so get ready everyone, it’s time for the rainbows. Everywhere. They are over on LinkedIn, it’s #pridemonth on Insta, and Walmart sells them.
 
We’re here, we’re queer, and everyone is used to it. It’s hard to imagine a time when gay wasn’t a thing.
 
But I’m Gen X and I have a memory, so I can tell you, being LGBTQIA+ wasn’t a thing when I started in advertising in 1996. The White House wasn’t dancing in rainbow lights in 1996.
 
It was only two years earlier, in 1994, when IKEA broke rules and aired an ad by Deutsch featuring a gay couple. I might add about this ad: only in three “urban” markets, only “after family hour,” as gay + family don’t go together. Right?
 
And the uproar followed. Gay should stay where it belongs, in the closet. We don’t want your gay furniture, even at a fabulous price!
 
Flash forward a decade. 2004. LGBTQIA+ was not invisible anymore. So the President of the United States pushed for a constitutional amendment making marriage equality illegal. That was fun. And he failed.
 
Today, gay is everywhere, and many battles have been won. Yet new fights continue. Trans people are on the next front of equality.
 
LGBTQIA+ is a uniquely underrepresented community because who you are is not immediately visible to others. You can remain closeted and stone-faced if you choose. But if you can muster the strength, you leave your solitary confinement to be out and proud.
 
At The Many, we are proud of the representation of our very visible crew: many backgrounds, many ethnicities, and yes, many orientations. Still, studies show that many LGBTQIA+ workers feel the need to hide their identity at the workplace.
 
So we asked our peeps if they’ve ever felt the need to hide themselves at some point in their career. And since it is Pride Month, we also asked them about the thing they are most proud of.
 
Here’s what they told us. You can also check out and support their insights on Instagram, Twitter and LinkedIn.

Six Well-Deserved Promotions Across Creative, Media, Strategy, and Finance

Ty Gates | Jun. 3 2021

The Many have been riding a tremendous wave of success as we turned the corner into 2021—it’s still going! We’re all hands on deck with our teams stepping up to ensure we’re constantly putting our best work forward and continuing to challenge comfortable.
 
While we’ve made some big new hire announcements recently (Amber Justis as Head of Creative; Anne Halvorson and John Line as our first-ever Group Brand Directors; 19 incredible individuals across various departments), we also wouldn’t be where we are without the continuous hard work of our people who have been committed to this agency throughout some wild times. To that end, we’re beyond excited to announce six promotions across The Many. 
 
Join us in celebrating each one of them. We appreciate you all!


Carter Baker, from Media Supervisor, Programmatic and Social to Associate Director, Digital Media.
 
How long have you been at The Many? One year and 11 months.
 
What is your most favorite memory since you started with the agency?
Besides the sunsets off PCH and office dogs, when I presented a dashboard for 36 minutes over Zoom only to find out my audio had cut out and the team covered – all while the person sharing their screen was scrolling at the exact right time – and no one messaged me.
 
What would you like to accomplish in this new role?
Continue to develop and expand the internal digital team and agency’s technical competencies.
 
What song best describes how you feel about your promotion?
“Fool in the Rain” – Led Zeppelin

Cameron Bell, from Art Director to Senior Art Director.
 
How long have you been at The Many? One year and eight months.
 
What is your most favorite memory since you started with the agency?
Since I’ve started at The Many, my favorite memory was when I first laid eyes on our new office on the PCH. Stepping into that building felt a bit magical. You can smell the ocean and feel the breeze, and on top of that, it was filled with amazing people.
 
What would you like to accomplish in this new role?
I want to keep making awesome creative work with my peers at The Many, and I want to continue to push our creative output to the next level. 
 
What song best describes how you feel about your promotion?
“So Fresh, So Clean” – Outkast

Lucy Campos, from Director of Accounting to Group Director, Finance and Business Affairs.
 
How long have you been at The Many? Almost four years.
 
What is your most favorite memory since you started with the agency?
Meeting Cooper, Jens’ dog – it was love at first sight!
 
What would you like to accomplish in this new role?
Just to keep improving and growing with the agency – there is always room for improvement.
 
What song best describes how you feel about your promotion?
“Let’s Go Crazy” – Prince

Evan Chiplock, from Copywriter to Senior Copywriter.
 
How long have you been at The Many? Almost two years. 
 
What is your most favorite memory since you started with the agency?
It has to be the 2019-2020 Holiday Party – I was only a few months in and it’s the moment I realized that I freaking love these people. When it comes to vulnerability and bonding, nothing does the trick quite like participating in some painfully off-beat dancing with your coworkers. 
 
Also, there was a tarot reader who told me I was going to have a “night to remember” which felt more like an observation than a prediction, but hey, get your bag, girl. 
 
What would you like to accomplish in this new role?
I hope to keep doing what I’ve been doing – making fun, stupid, meaningful, crazy stuff with people that genuinely give their all to the work. 
 
What song best describes how you feel about your promotion?
“Own It” – Rico Nasty 

Kara Mullikin, from Associate Director of Strategy to Strategy Director.
 
How long have you been at The Many? Eight months already! 
 
What is your most favorite memory since you started with the agency?
I think it is a two-parter:

  1. A more recent one is having my creative counterparts (shout-out to my other promoted colleague, Evan Chiplock!) tell me how fun and exciting my briefs are! It’s a goal of mine to turn boring data and traditional strategies into exciting creative briefs with narratives that spark new thinking. 
  2. A second favorite memory is when Cabral (my boss) called me late one night, six months into my The Many journey, and said ‘you deserve this role and we want to recognize your work with it.’ Being recognized for the work you do is always amazing. 
 
What would you like to accomplish in this new role?
I want to continue bringing exciting angles into creative thinking. I also want to continue to blend the lines between how media and strategy collaborate so we can do wilder ads and placements with support from the media friends. I’m also looking forward to bringing new thinking into the agency and sparks of cultural relevance. Stay tuned.
 
What song best describes how you feel about your promotion?
“All Me” – Drake

Harriet Riley, from Senior Social Strategist to Director of Social Strategy.
 
How long have you been at The Many? 1 month shy of a year.
 
What is your most favorite memory since you started with the agency?
Getting on Zoom with Blake the day I got promoted. I don’t think my cheeks have been so sore from smiling so much. With a big, fat, shit-eating grin on my face, we talked about it all – where Social Strategy at The Many could go and what it could mean for the work we all do. It did a hell of a lot more than just cement my adoration for my agency partners. It launched a new, creative, and energized runway that keeps me active and poppin’ off each and every day.  
 
What would you like to accomplish in this new role?
I am actively building out a team to help shape the future of how we guide our clients through the social landscape. For me, I hope to tap into each of my people’s superpowers and find those projects that make them revel in the unknown. Only here is where I believe we will push the boundaries of what brands on social media could or should be.
 
What song best describes how you feel about your promotion?
“Punching In A Dream” – The Naked and Famous

The Many is Reinventing Agency Work Culture to be a Better Fit for Humans

Ty Gates | May. 25 2021

As our industry continues to plan how they’re going to return to in-person work environments, we made the decision that we’re not going back to “how it was.” We decided now is the time to reinvent a new work culture that is a better fit for humans.
 
Since the mid 20th century, we’ve all subscribed to outdated conventional wisdom where we went to an office to work for the majority of our day then we all went home. We’ve been stuck in this social construct for far too long and now we have the opportunity to change this. COVID-19 was the mass disruption event needed to challenge conventional wisdom.
 
The Many is forging ahead and creating a new future for everyone by eliminating the workplace rules around where, when and how you show up to work.
 
In the words of our very own Todd Lombardo, “We are looking at our plan not as a return, but as moving ahead into a new phase of challenging conventional wisdom in order to reinvent work culture. Our team can work from wherever they like, and we also won’t be dictating hours when our teams will be working or must be in our HQ or a hub. We are pushing responsibility downwards to our talent and trusting them to make the best decisions for their own lives, their teams and their clients, in partnership with their manager.”
 
Learn more about our reinvention to agency work culture in this Adweek story detailing the ‘best of both worlds’ approach taking place.


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