Gianni Arone's Journey Into The World of NFTs

Ty Gates | Jan. 4 2022

If you’re active on social media then there’s a likely chance you’ve seen an article or post from a friend about non-fungible tokens aka NFTs.
Engadget covered Samsung’s recent news that it has designed a new “NFT Aggregation Platform” for its smart TVs. Developments in this space like the Samsung news are constantly being covered—NFT news is everywhere and our team is getting in on the action.
Muse by Clio published a piece by Gianni Arone exploring his artistic journey in the world of NFTs. To date, he’s minted over 800 NFTs. He’ll explain what that means and you’ll have more insight into this space.

Gianni Arone is a Motion Graphics Designer at The Many.

Creating Impact Through Giving with Daymaker

Johanna Penry | Dec. 3 2021

My first experience with Daymaker was in New York City, as an extension of our company holiday party. I gathered round the dance floor with my co-workers as our founder MC’ed the event and gleefully encouraged us all to donate more gifts. “Everyone, the more you donate, the more we’ll match.” The sky was the limit. There was an air of comradery and cheer as we all rallied around a common cause — giving to children in need.
These in-person gifting moments aren’t as easy anymore. Team volunteering, charity events, even drives for toys or canned goods aren’t as simple in a fully-remote work environment. So when I learned that Daymaker was pivoting to be a virtual giving experience, I stayed in touch with their CEO, Brent Macon. With the needs of communities rapidly evolving — at work and beyond — it’s important to work with partners who are able to innovate and still make an impact.
Between the added stress of the pandemic and with inflation jumping by 6.2% in October, the largest increase in 30 years (according to the U.S. Bureau of Labor Statistics’ Consumer Price Index), families need support more than ever. This holiday season, Daymaker will gift to 6,500 kids supported by more than 60 nonprofit partners across the country.
Daymaker has always been a platform that helps companies give back to their communities. A large part of the magic happens through holiday giving campaigns, but Daymaker is constantly innovating and providing unique ways to connect with children in need. In a virtual world, what makes Daymaker stand out as a way to give back is how they recreate that warm and fuzzy feeling of truly making a difference in someone’s life. In Brent’s words, “The biggest thing we try to do is provide access to culturally-responsible, high quality items. We tailor those to the unique interests of the children so they can feel seen and known, and have experiences they wouldn’t otherwise that are uniquely provided by Daymaker.”
Helping folks feel seen and represented is a major shared value for The Many. At Daymaker, this manifests even in the gift curation process. For example, the most commonly donated item so far this year is the Brown Toy Box STEAM Kit – Coding & Game Development. Brent adds, “It centers Black characters and teaches kids about the possibilities of coding in a culturally accessible way.”
So how does it work? As a company, you create a hub on the platform and work with the Daymaker team to create the campaign that best suits your needs. They help with messaging, assets, and structure like adding a company match or creating campaign goals for teams. When an employee logs on, the experience is simple and fun. You can read about all of the different children in a location near you, select a gift (or more!) from their wishlist, and send them a personalized message. They can even send a note back to you, which is just outright adorable, and something many giving platforms don’t facilitate.
We selected Daymaker with the following considerations in mind:
Values alignment
Our mission at The Many is to move the world forward. We are humans before anything else, and members of many different communities. Giving back meaningfully is a core part of our DNA. Part of Daymaker’s commitment is to give children in underserved communities diverse educational resources, curated with their interests in mind (cookbooks, science kits, craft supplies etc). There are few gifts more powerful than nurturing a brighter future- for the giver and receiver.
Location flexibility
The Many is now a hybrid team, with some frequenting our Los Angeles headquarters and others working remotely as far as Australia and Canada. With that in mind, it’s important to us for any cultural initiative to be inclusive of as many employees as possible, regardless of their location. Daymaker allows us to filter by 30 major US metros so folks can engage with someone near them, or even from their hometown.
Community building
Daymaker’s Slack integration helps build community in a virtual working environment, giving our entire team a chance to see what’s happening in the campaign from any location. For this campaign, we took over our existing social impact Slack channel with the added bonus of new folks joining to see our impact with Daymaker. Whenever someone made a purchase, our team was able to share the heartfelt messages written to each child with the wider agency, creating an inspiring hub for giving back right on Slack.

One of our employee’s sat down with his family to select a gift, and I think our heart’s practically burst when we saw this come through from his daughter:

That screenshot is just a glimpse of all the joy this campaign brought to The Many this year. Everyone joined together to spread cheer from New York to LA and our Slack channel was flooded with hope. 
Our wish this holiday season? For more companies to use Daymaker. Let’s keep the good fortune rolling. If you are interested in a holiday campaign or other giving opportunities, please connect with Brent Macon at

Johanna Penry is the People Experience Manager at The Many.

Alexandra Brown on Rewriting the Myth of the Working Supermom

Amanda Cosindas | Nov. 15 2021

There it is. It’s what many of us moms feel, but don’t always know how to put it into words — “the myth of the working supermom.” As we slowly inch our way out of the cloud of the pandemic, the hours spent shifting between mother, teacher, worker, partner, house cleaner, chef, and everything in between, it doesn’t necessarily feel like there is any relief or end in sight.
But what is becoming clear is that something needs to change. Us moms have been believing (or trying to) for so long that we can do it all. Over and over again. But can we? Really, can we actually “do it all” and what does “doing it all” even mean anyway?
In her story, “Rewriting the Myth of the Working Supermom,” Alexandra Brown makes us all feel seen and heard by poetically and powerfully outlining the unrealistic societal pressures on working moms that we, for some reason, continue to pile onto ourselves under the guise of having some sort of exponent ability to ignore any kind self-care or realism around how much we actually can accomplish.
So, if your internal narrative includes a lot of what you “should” be doing, if you feel like you too are just pushing a “proverbial boulder up a hill” (or maybe you know someone who is), I invite you to join us in reading Alexandra’s story for Adweek as a first step in redefining a new reality for working moms in the agency world.

Images of John Duch's adventures within film frames.
Images of John Duch's adventures within film frames.

Artboard 17575: “Practice Makes Perfect” Powers Designer John Duch’s Artistic Skills

John Duch | Nov. 22 2021

Looking back, it’s been crazy to see the trajectory of my creative career. Growing up, I was pretty certain that I was going to become a chiropractor. Little did I know that eventually, I’d be living the life of a multidisciplinary designer and artist. First and foremost, I’m a graphic designer and I spend my free time as a b-boy, photographer, and videographer. It’s a bit difficult to put into words, but all of these skills are subconsciously intertwined and change how I view the world. 
It all started my freshman year when I discovered Photoshop and b-boying, or breaking. I dabbled with Photoshop during my free time, and had no idea what I was doing other than it was fun. I created basic graphics for homework, friends, clubs, and merch throughout high school.
My first exposure to dance was witnessing someone busting windmills during PE. At the time, I thought learning windmills would make me cool, because who doesn’t want to be cool in high school? However, after countless hours of practice and watching YouTube tutorials, it was evident that breaking encapsulated much more than being flashy.  
Dancing reinforced the idea that practice makes perfect, and encouraged me to be open and curious by exploring new moves until I found my own style. On a surface level, this idea applies to design as well; design is about experimenting until you find design principles and concepts you’re interested in. Once you find your niche, it’s a matter of practice and iterating until you become proficient.

My introduction to photography began in college when my curriculum required it as an elective. Truthfully, I only did it because it was required, however, I didn’t expect to become extremely passionate about it as I progressed. As my interest in photography grew, so did my curiosity for videography. 
I set an ambitious challenge for myself where I aimed to create a yearly video montage that recapped every year of my undergrad. This meant I’d have four montages by the time I graduated. This was how I gauged my skill for videography and editing.  
Naturally I looked for inspiration on how to create amazing montages, and I eventually stumbled upon cinematic travel videos by Sam Kolder in 2016. I was completely fascinated and immediately started immersing myself in Premiere Pro and After Effect tutorials on YouTube and ventured around Los Angeles to practice honing in on my craft.
My first photos and videos consisted of basic landscape and urban photography. Nowadays, I’ve found my footing and love where my work is heading stylistically. My current body of work consists of dramatic, vibrant landscape photos and some portraits. I thrive from being outdoors, and I hope to be able to continue traveling to capture more moments that evoke dreamy emotions.

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Both photography and videography have taught me the importance of composition, creating depth, and the value of contrast—through color, lighting, or scale. All of these are core principles that also apply to graphic design, so it felt natural to transition between these skill sets.
Due to the level of detail that breaking, photography and videography require, each has helped me view the world through different lenses. There are instances where I’m out with friends without a camera and I notice small moments and think to myself, “That would be a dope shot right there.”

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The biggest impact all these skills have had on me to date is that if there’s ever an opportunity to go that extra mile, I’ll go for it. When a design solution is strategically thought out, it changes the world’s reaction. This goes to show how much of an impact any creative skill has on our everyday lives. Viewing this from the lens of design, a brand with a cohesive visual identity system will generally have a better time of earning peoples’ trust and keeping retention. 
Photography, videography, and breaking—though all different forms of expression—have had a significant impact on how I design. These skills that I call my hobbies have helped me gain new perspectives that ultimately ground my thinking and principles throughout my design process. Being involved in multiple art forms has allowed me to hone in on my attention to detail.

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Over the span of my time at The Many, I’ve been able to continually refine my technical skills. The fast paced nature of advertising has definitely been a huge influence because it keeps me on my toes. This has helped foster my technical proficiency with Photoshop and Illustrator and taught me the importance of good housekeeping habits through file management and workflow.
In closing, growing up in an Asian household taught me that a career in any creative field was absurd. It was believed that financial stability was only possible through pursuing a career in STEM. However, I followed my passion and intuition and went against the current because I knew the outcome of my goals would turn out a million times better so long as I was passionate about it. 
I absolutely love design and truly believe it has the power to change the world. When I need a break from pixel pushing, I can go somewhere with my camera or hit the dance studio. If you’re passionate about something, you’ll manage to find some time. But you gotta start somewhere because a passion doesn’t mean anything if it’s only manifesting in your head. 
Always remember that practice makes perfect.

John Duch is a Designer at The Many. Check out his breaking, photography and videography on Instagram and YouTube.

Educating through Celebrating during National Hispanic Heritage Month

Ifetayo Jabari-Kitwala | Oct. 14 2021

September 15th to October 15th is National Hispanic Heritage Month, which honors Hispanic and Latinx Americans, their cultures, and the contributions they make to this country. We are celebrating this time by uplifting our people and their unique connections to their Hispanic and Latinx cultures.
From imagining the smell of the beans and chilaquiles (rojos) in Mexico to learning of the resiliency of Cubans and Nicaraguans gained through years of global adversity; from recognizing the work of Sylvia Rivera and Frida Kahlo had done for the LGBTQIA+ community to hearing stories of moms and aunts being chased by the police because they were street vendors, this month was nothing short of an exploration of Hispanic/Latinx culture, powerful storytelling, and its impact. And while everyone’s experiences are unique to them, one thing is true across the board— there is always a reason to celebrate. 
So to close out the month, we asked The Many to share with us all the celebrations, people and experiences they’d like to celebrate and we hope you enjoy these special moments as much as we did.

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Shina Kim-Avalos 
What about your culture are you most proud of?
The sense of community is so strong in our culture. Whether you’re a family member, a long-time friend, a neighbor, or a colleague, you’re always cared for. I also love the power of bringing people together with our FOOD. There is no shortage of reasons to have a BIG gathering or party with lots of amazing food. My tias never have written directions for their recipes. They’re all passed down from generation to generation and each is a delicious labor of love.

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Sofia Brenda Duzian (she/her)
What about your culture are you most proud of?
Cubans and Nicaraguans are resilient people. Through generations of adversity and chaos in both countries, the people remain so strong, full of vibrancy and life, unlike anything I’ve ever seen. I visited Nicaragua for the first time at 15 and Cuba at 22, both experiences were incredible and taught me so much about myself, my family history,  and opened a whole new connection to my culture. It was so hard for me to leave Cuba at the end of that first trip and I knew I wanted to continue learning more and stay connected to the country and my heritage. I ended up working with an incredible organization called Project Por Amor, which helps bring people to Cuba and explore the country through art, music, history, and culture. The work was so dear to my heart and helped me feel like I was spreading the zest of Cuban culture to others.
Who is someone in the Latinx community that you have always looked up to?
My grandmother, my Mima, who passed away earlier this year, is someone I will look up to for the rest of my life. She grew up with 13 brothers and sisters in Managua, Nicaragua, and eventually moved to Los Angeles after her mother died. My grandmother worked tirelessly and meticulously her whole life, investing in properties, and making an income that could support the family and take them all over the world. She loved to travel more than anything, and I am so grateful that she passed that love on to me. She also spent her whole life taking care of my Uncle Glenn who had Down Syndrome and was her constant companion and best friend after my Pipa passed. She wasn’t the typical warm and fuzzy, sweater-knitting grandma, but she loved us with everything she had, she was intelligent, strong-willed, stubborn, and could kick your ass in poker any day of the week.

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Lisandro Ancewicz
What about your culture are you most proud of?
There are a couple of things I’m really proud of. The first one is the sense of humor. Adversity in our own home countries made humor a pillar of our culture. It’s a way for us to connect and grow as a community. 
Second would be our capacity for improvisation and quick planning. Our culture is known for planning things on the spot and rolling with the punches. Things don’t have to be perfect for us to move forward. 
Third and most important would be our warmth. There is nothing more inspiring for me than our warmth. 
This is a key element of our culture. We are always looking forward to socializing and welcoming people with open arms.
Who is someone in the Latinx community that you have always looked up to?
A Latino that really inspires me is John Leguizamo. He is a real warrior for the Latino community.

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Edwin Barrera
If you and your family/friends/peers celebrate Hispanic Heritage Month, what is your fondest memory of celebrations from the past?
We would go to Pico and Normandie in Los Angeles to catch the Salvadorian parade with my dad. My mom would go sell tamales and Atol de Elote alongside her oldest sister. The event was beautiful as they would be playing music, dancing, and eating all that good food like pupusas, tamales, yuca con chicharron, etc. Having a great time celebrating our country’s independence.
What about your culture are you most proud of?
Personally, I love the fact that till this day we all gather for Bday parties, holidays, etc. We throw a big party with good food, drinks, and music. We dance the night away and enjoy each other’s company. Proud of the fact that we are there for each other in good times and bad. Proud of the hard work and dedication that is instilled in us from little. I remember my mom and aunts getting up at 4-5 am to start making tamales on the weekends. Growing up selling food in front of St. Thoma church was something my family always did. I remember hearing stories of my mom and aunts being chased by police because they were street vendors. When I was 8-9 years old I would from time to time go with my mom and aunt to the convention center and help them sell sodas and water. Those experiences help me be the person that I am today. I don’t take anything for granted and appreciate everything that I have.

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Jorge Andrade 
If you have not celebrated this month before, why would you say you haven’t celebrated in the past?
To be quite honest, I never knew it was a thing. I always thought that the only time of the year that the US celebrated anything Hispanic was 5 de Mayo, which always felt like a weird misinformed and appropriated holiday merely used as an excuse to party. However, Hispanic Heritage Month in contrast is meant to highlight the achievements and contributions to today’s culture made by Hispanos & Latinos. Although I am grateful that we get an official month in “the content calendar” to be celebrated, seen, and recognized as a community, I wish we’d evolve the way we think about these types of holidays and continue the celebration year-round and not only within a specific timeframe.

What about your culture are you most proud of?
As a Hispano, I am most proud of our humanidad and family-centric values. We are a community filled with loving and compassionate people; we are selfless and empathetic, which allows us to treat others with respect and humility. When faced with adversity, our community always finds a way to uplift one another and help those in need. You could say that our mother’s “chancla/chancleta” and disciplining tactics have helped shape us all to be good and respectful members of society.

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Shera Annain White 
What about your culture are you most proud of?  
Todo. La costumbres de mi mamá, mi familia, Tias y Tios, Primas y Primos, la gente de Mexico y la comida. I could go on and on about all of the things I love about mi culture Mexicana. 
Mi abuelo y abuela lived on a ranch with lots of different animals; pigs, chickens, turkeys, cows, cattle, sheep, and ox. We would run around with all the animals and hide in the trees. It’s an unforgettable experience to be with nature and wild animals. My grandpa would let us get on his horse, I just remember the saddle weighing a ton (it’s very heavy). 
Some of my favorite childhood memories come from my visits to Mexico. Every morning we would wake up, you could smell the beans and chilaquiles (rojos). Everyone greets you with a hug and a kiss, someone will call out your name because they have a plate of food ready for you. Did I also mention we drink coca-cola for breakfast!!  My mom’s entire family is from a small town in Mexico called Teocaltiche. The people are rich with things that really matter like strength, family and religion. Even though they don’t have not have much to offer in terms of money, the people there always have a lot of love to give. Everything is pure in Mexico, pure happiness.
If you and your family/friends/peers celebrate Hispanic Heritage Month, what is your fondest memory of celebrations from the past?
One of my fondest memories as a kid was from the age of 4 – 8 years old, we would take our annual trips to Teocaltiche, Jalisco Mexico. The region is known as “Los Altos de Jalisco”. They have fiestas every November 1 -11. It’s the celebration of the procession of the Virgen De Los Dolores.
After the procession, we would celebrate as a town for several days. It became a tradition for my family, not just for the town. After the procession, we would attend church and attend the party afterward. There would be lots of small vendors, food, games and fair rides. It was such a fun memorable experience because we would all come together as one.

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Ash Ramirez (they/elle/papi)
What about your culture are you most proud of?
My top two answers go hand in hand, especially when it comes to putting together a good ol’ party, Latinx style… MUSICA Y COMIDA. Not only am I proud of these aspects of my culture but these are parts of my Latinidad that I most identify with. Nothing makes my heart feel the feels more than food and music. With food, your senses are literally immersed in it all. It’s a whole mood and experience for sure. And there’s so much more to it than you think, it’s not just burritos and nachos y’all.
Who is someone in the Latinx community that you have always looked up to?
As a queer non-binary Latinx I don’t see many that look like me but I do recognize the work of Sylvia Rivera and Frida Kahlo, both come from the LGBTQIA+ community and have always been in spaces as their unapologetic, authentic selves. This is not only inspiring but I owe it to them for paving the way for me to be in spaces as myself.

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If you missed our National Hispanic Heritage Month Stories, head over to our Instagram highlights to quiz your knowledge of the many unique cultures that are part of the Hispanic World, or join in on the conversation via Twitter or LinkedIn
To those who identify as Hispanic or Latinx at The Many, we see you and appreciate you celebrating with us.

Artboard 17575: Motion Graphics Designer and Fine Artist Gianni Arone on Spec Spots and Creative Freedom

Gianni Arone | Sep. 28 2021

Before I am a Motion Designer, I am first, a multi-disciplinary fine artist.  I am self taught in all my creative endeavors, propelled by an insatiable need to create. I got into motion graphics by seeing a job posting for an animator and that weekend, taught myself how to crudely animate and created a portfolio. I landed the job and have been doing motion ever since. 
The same mentality goes for fine art and I spend most of my time working on a variety of works in different mediums and substrates that inform my overall aesthetic when it comes to my motion and editing sensibilities. I have found that this process of experiencing a wide variety of creative outlets has allowed me to, over the years, cultivate and curate my voice in a way that perhaps isn’t of the norm in the motion community, as I am coming from a place of painting, drawing, illustration, photography, poetry, design, animation, and editing. One of my favorite ways to do this is the spec commercial.
The spec spot is such a place of creative freedom because what we have really is a blank canvas. We identify a brand we love and in that identification we cull some basic tenets of the brand verticals. Their existing voice, previous campaigns, and overall tone over their years of existence. Those loose factors give us a base from which we can explore creating a voice that is perhaps currently being overlooked in their advertising offerings. It’s a world of risk taking and pure creative endeavoring. Nothing really is off limits here, from visuals, to execution, editing, color palette, music, etc. 
We allow ourselves as experts and creators to play and I believe in doing that, great things come. So often we can get locked down into brand guidelines and the analytical numbers that say “this is what we should do, this is what works and what has worked in the past.” Which of course is great, but that philosophy also stifles creative risk taking.
As a fine artist I often operate from intuition and feeling through the ether of opportunity and inspiration. It is allowing one to be the negative space where the drawing, painting, music, and other elements simply reveal themselves and evolve and form into the manifest.  Each one of us has a certain ability to tap into the flow state, where we intuitively know “YES!  This is something, there is something here.” So when creating a spec spot I really rely on intuition and being open to receiving ideas. I don’t go heavy on research, mood boards, or too much planning, but let ideas come and build off that momentum.
With this Pepsi spot I wanted to cultivate the Joy of having a soft drink. As a kid it was a treat to have a soda and there is a certain innocence in it. I had created some hand drawn animations that honestly made me laugh. That laughter and joy was an indicator of the genuine and authentic purity of what I had animated. I recorded my father doing a voiceover and as I often do, went to the creative commons zero database of music where you can find really quirky copyright free music that often no one has ever heard. It turned out to be a really sweet spot that felt timeless and made me smile, hence the title.

“Just Us Kids” is a NIKE spot that evolved from simple drawings where I started slapping Nike Logos on the shoes and outfits of the characters. In my fine art I often put the Nike logo on shoes as a cultural identifier and an indicator of daring to dream. I had found this piece of music that was just perfect and I decided to string the assets together in a simple edit for a Nike spot directed to young athletes. I adore it.

The Maison Martin Margiela piece was just a bonkers spot. They are a high fashion brand and have created these trippy crystal facemask headpieces. I was fascinated by them and wanted to do something around them. I found a really aggressive punk track and matched it with scans of seashells I made on my scanner with footage from the Mars Rover landing. Quick cuts, jarring music, and brazenly short in total running time. You are left with an impact of what the fuck was that, and I love that.

The Emerald Nuts “Bird and Cat” spot and the Benetton “FLY” spot were both playful in their execution. I have a lot of different illustration styles, but my favorite is the quick and raw emotive works that just get the essence and the idea out. They are not refined, but they are real, and I think that courage to go with this style speaks volumes when executed in a professional spot. Emerald Nuts is a bit quirky in the copy. It’s a quick short story narrated by three lines of text and is in no way related to nuts, but connected to Emerald’s bizarre previous commercials which is perfect. Benneton was really driven by this folk song I found that felt like a hidden iconic jingle and the spot is really hinged on showcasing it through a quick morphing animation of a short story.

Finally this Nike “Personal Things” spot was a spec I had always wanted to do of an emotional anthemic collage of great moments in sports history. I had met Umar Bin Hassan of the famed Last Poets in New York City and our time together made a lasting impression on me. I searched for one of his poems that could hopefully fit the bill as a narration to this idea I had. I came upon his work “Personal Things” and it was just a perfect match. Again music was sourced from the creative commons zero library and I was able to create something that left me teary eyed and spoke to a greater portrait of the human experience.  If you can get someone to cry or laugh, or express any real emotion from a product advertisement, I think that is the pinnacle of what we are aiming for in our craft.

I personally think spec spots should be a way of life in all agencies. That there should be dedicated hours for each quarter to create works that are creatively risky for brands the agency is currently working with, or brands that they just love. Some of my favorite commercials have that feel, a majority of them were made in the 80’s and early 90’s. There was a real art house, exploratory tone in them and they felt like they had soul.  Small pieces of cinema. Timeless in nature.
I don’t really believe in creative blockages and I think those are somewhat self imposed phenomena of the psyche, or when we are limiting ourselves in what creative expression looks like. I find it handy to cycle through different creative outlets (photography informs a poem, a poem informs a painting, a painting informs a font choice, ad infinitum). When we have a wide array of creative expressions and outlets we can find a huge well of ideas instead of a linear approach when we are tasked with executing a project. I truly believe that all of the possibilities of creative expression exist in an unseen liminal space, and that we as creators are vessels for bringing the unmanifest into the manifest. We just have to remain honest, open minded, and willing – and in doing that we cultivate intuition in our process.

Gianni Arone is a Motion Graphics Designer at The Many and recently sold his first NFT on OpenSea.
Disclaimer – The following spots are spec spots. The originator of the spots is not affiliated with, connected to, nor sponsored or endorsed by the companies featured.

Amanda Cosindas Discusses Parenting and the Return to School with Digiday

Ty Gates | Sep. 2 2021

At the onset of the pandemic in 2020, parents were put between a rock and a hard place. For working parents still employed, the challenge presented was managing their day-to-day job while also managing their child(ren)’s schedule with virtual schooling. A unique challenge presented itself for some parents who found themselves homeschooling their child(ren).
Fast forward a year later, and children across the country return to school in the coming days and weeks.
Amanda Cosidans, Director of Communications and Marketing here at The Many, sat down with Kristina Monllos of Digiday to discuss how The Many has empowered her with the utmost flexibility and understanding as she navigates parenting during this transition.
Check out the full conversation over at Digiday.

Todd Lombardo Discusses The Many’s Hybrid Workforce with Digiday

Ty Gates | Aug. 20 2021

With vaccinations on the rise going into the summer, agencies started to map out how they would open the doors for more employees to return to working in-office should they desire. But with the delta variant popping up sporadically across the country, the industry headed back to the drawing board to figure things out and develop a way to be more flexible with the workforce.
Todd Lombardo, managing director, excellence here at The Many, recently sat down with Kristina Monllos of Digiday to discuss how The Many has been navigating operating with an entirely remote workforce with those in Los Angeles having the ability to head into the office whenever they need it.
One thing we’ve all come to realize is that flexibility is critical when it comes to navigating this unfamiliar time.
Check out the full conversation over at Digiday.

Todd Lombardo Discusses Flexibility and the Future of Hybrid Work with R/GA

Ty Gates | Aug. 11 2021

In April, we shared our plans to reinvent agency work culture and create a new future for everyone. As we forge ahead with a hybrid agency culture and challenge outdated conventional wisdom, The Many is eliminating the traditional workplace rules around where, when, and how we show up to work by empowering our people to decide when and how they work. 
“Our team can work from wherever they like, and we also won’t be dictating hours when our teams will be working or must be in our HQ or a hub,” Todd Lombardo, Managing Director, Excellence at The Many.
Following his interview with Adweek, Todd recently spoke with our good friend Erik Oster, associate director of marketing and communications at R/GA, to discuss the future of flexible work. Their conversation unpacked the steps we took to develop a virtual-first model that empowers our team to work when, where, and how they want.
Head over to R/GA to read the piece and check out what The Many, We Are Rosie, McGarrah Jessee, and The Agency Sherpa had to say about retaining talent, making the jump to flexible work culture and the impact that decision has had on employees.

Samantha Petrossi on How Brands Can Help People Through the Next 'Evolution of Wellness'

Ty Gates | Jul. 28 2021

Samantha Petrossi combines the insight of a strategist with the heart and soul of a human who is “doing the work” to truly understand and embrace wellness and further what it means to nourish that in an increasingly complex world. 
Through our Voices of The Many program, Samantha is calling on brands to step up and take accountability for their role in supporting mental health. In her recently published piece in Adweek, she stakes a strong claim when it comes to accountability:

"All companies will be held accountable for contributing to the well-being of the people they serve—whether they are inherently wellness-related or not. In other words, brands that don’t step up now risk becoming irrelevant in the near future."

Getting to know Sam is a refreshing experience—she’s perceptive and discerning, especially when it comes to mental health and total well-being. She’s the kind of person who can articulate your innermost thoughts almost better than you can, relate to how you’re feeling, and then turn those thoughts and feelings into action. (I mean, duh, she’s a strategist!)
Which brings us to another enlightening piece of who she is—her new podcast with her husband, Know Your True Self, which is rich with insightful discussion, relatable stories, and helpful tips on how to find more peace and joy in a chaotic and unpredictable world. Did we say she’s doing this with her husband!? If that doesn’t speak volumes for Sam’s ability to be a sounding board and breath of fresh air, we don’t know what does.

Samantha Petrossi is a Strategy Director at The Many.