Budget Blinds Makes Childproofing Look Easy in “Safety First” Spot

North America’s largest custom window covering franchise, Budget Blinds, has debuted its new spot “Safety First.” The spot will air across TV, radio, and social.
 
As agency of record, we are excited to have hit the ground running with Budget Blinds, one of our new clients this year. 
 
“Budget Blinds has loved partnering with The Many on creating something that will really stand out in the industry,” Randi Baron, Brand Director for Budget Blinds. “In honor of National Window Covering Safety Month this October, we felt it was so important for families to know we offer beautiful, innovative solutions that make their homes safer for children and pets.” 
 
The hilarious ad features a child wrapped in bubble wrap and duct tape head-to-toe and sporting safety goggles and a helmet while standing in her living room ready for her next adventure. The spot taps into parents’ natural, yet unachievable, desire to “childproof” their kid. And drives the message that Budget Blinds’ window coverings are one less thing for them to worry about.
 
“We needed to take a serious topic and find a way to relate to all parents as window covering safety is not top of mind for most,” said Kristin Busk, Director of Social Innovation at The Many. “And it turns out, all parents have thought about wrapping their child in bubble wrap at least once.”
 
As families are required to spend more time at home due to the pandemic, “Safety First” reinforces Budget Blinds’ commitment to safety and its leadership position in offering a wide selection of cordless, child-safe blinds and shades, along with state-of-the-art motorized options, that help reduce the risk of accidents or injury. 
 
The Many was selected as agency of record for Budget Blinds just as the Coronavirus pandemic hit the US, requiring that this new relationship and process be done completely virtual all the while building momentum to drive communications around key products and services, without the agency and brand ever being in the same room. “Safety First” is the first TV advertisement for Budget Blinds and The Many.
 
Watch “Safety First” below, or check it out on Ads of the World and Best Ads on TV.
 
And in case you missed it, Budget Blinds was also busy earlier this year giving back to essential workers during the ongoing pandemic. At a time when most people are home, essential workers are not. So Budget Blinds set out to use its powers for good by awarding eight individuals across the U.S. and Canada with custom window covering makeovers as a way of making coming home, and spending precious time at home, better for them. Take a look at the lives they touched!