Christian Jacobsen | Jun. 18 2020
In 2019, our agency went through a transformation—rebranding ourselves from Mistress to The Many. That name change was born out of a spirit and core belief that our strength as creative problem solvers is the result of our many diverse experiences, talents, backgrounds and expertise; that greatness is never achieved in isolation.
We believe that mantra has never been more true than now. And that if we are to see true progress and the dismantling of systemic racism, it’s going to take all of us, together.
It’s become incumbent upon us to look at our own name, not just as a reflection of who we are, but who we still strive to become: an agency and industry of many more diverse voices.
Our commitment to diversifying our industry begins with transparency. So we’d like to share an honest look at the fabric of our agency. Not just to be open about who we are, but to be clear in our commitment about who we must become.
Together with Six Hundred & Rising, we commit to change.
NOTE: Since this story was published, as of December 2020, The Many has increased diversity related to race/ethnic identification overall by 5%, and the women now outnumber the men by 55%.