eBay Highlights the Suppliers for Sneakers Sellers Series

Ty Gates | Apr. 20 2022

Following the success of @ebaysneakersAll For Kicks social-first content series, The Many returns with the premiere of the latest series for eBay, On The Come Up. The first episode, a 90 seconds short film shot exclusively for social, spotlights eBay super seller and Jersey-based sneaker boutique @TopShelfKicks and its owner Aaron Goldberg.
 
While the world obsesses over the shoes on display, On The Come Up flips the script and focuses on eBay’s marquee differentiator in the sneaker space — its robust seller community. But not just any sellers; super sellers on the come up. Ones who have grinded for years on eBay and are reaping their labor’s fruits. On The Come Up shows that the journey may be hard, but it’s worth it. And with eBay’s help—it’s possible.
 
Aaron Goldberg was a seller on eBay long before he decided to build his brick-and-mortar shop, Top Shelf Kicks. Despite the naysayers doubting the scalability of a sneaker business, Goldberg doubled down on his beliefs inspired by his grandpa’s words, “Don’t be afraid to fail.” After discovering that he sold a pair of Nike Kobe Zoom 7 sneakers to NBA All-Star and New York Knicks Forward, Julius Randle, Goldberg realized the impact eBay has on his business.
 
“Aaron Goldberg was just a kid from Jersey when he dreamed of making a living selling sneakers. That dream is now a reality, but it wasn’t an easy journey. We wanted to document Aaron’s ups, downs, and feats— big and small— as he’s built a business where the possibilities seem endless. ‘On The Come Up’ serves to share this inspiring tale in a stylized way that elevates the humanity behind Aaron’s growth as a seller—and a person. We’re excited to keep highlighting personal stories just like Aarons, giving sellers the spotlight they deserve,” said Miles Evans, senior copywriter.
 
eBay has been committed to uplifting the sneaker community for over 25 years. While most of eBay’s customers obsess over the sneakers more than the people who sell them. eBay obsesses over both.
 

“Being the OG of the online buying/selling sneaker marketplace, we wanted to shine a light on the community that’s been the backbone of eBay’s success for over 25 years — their sellers,” said Destiny Modeste, social strategist. “It’s exciting because this series can showcase what’s possible when selling with eBay and inspire the next wave of sellers to keep grinding,” added Alex Boothe, senior social strategist.
 
Episode 1 of On The Come Up will be hosted exclusively on the @ebaysneakers Instagram. Paid ad targeting will be prioritized to reach sneaker enthusiasts and drive increased consideration of eBay as a destination to buy and sell sneakers.
 
Previous work from eBay and The Many for @ebaysneakers includes: 
 
Sneaker Showdown” — eBay’s annual March-Madness style bracket where fans voted across social platforms for their favorite rare and coveted sneakers. The winning sneaker was available for purchase at a discounted price only on eBay.
 
All for Kicks” – seven short films that showcase hyperreal sneakerhead moments.
 
The Sneaker Hunt” – a multi-channel interactive art experience, in partnership with artist Mike Perry, celebrating the process of finding, bidding on, and eventually copping the perfect pair of kicks.

CREDITS
 
Client: eBay
Director of Creative, Maryann Bell
Head of Social Media, North America, Jen Haley
Sneakers Mastermind, Ryan Corpuz
Creative Director, Nina Louie
Head of Operations and Production, Kira Moller
Visual Designer, Daryl Domingo
Sneakers Copywriter, Briin Bernstein
Marketing Manager, MiRon Leveston
Social Media Community Manager, J.R Wideman
 
eBay Seller
TopShelfKicks Owner, Aaron Goldberg
 
Agency: The Many
Group Brand Director, John Line
Senior Brand Director, Rediate Tekeste
Associate Brand Director, Thaxton Scott
Project Manager, Kristina Sison
Executive Producer, Matt Kahn
Producer, Danny Owens
Production Coordinator, Connor Bland
Group Strategy Director, Andy Craig
Senior Social Strategist, Alex Boothe
Social Strategist, Destiny Modeste
Creative Director, Marisa “Mars” Milisic
Associate Creative Director, Gerald Jimenez
Senior Art Director, Rachel Sheeran
Senior Copywriter, Miles Evans
Designer, John Duch
Senior Animator, Scott Woodburn
Media Director, Anthony Rocker
 
Production Company: Field Unit
Executive Producer, Oscar Lyons
Executive Producer, Alec Ernest 
Director, Nolan Goff 
Line Producer, Taylor Rae
Line Producer, Dustin Highbridge
Production Manager, Jessica Thiel
Production Coordinator, Eliana Roseen 
1st AD, Jake Leibowitz + Lionel Cineas (Prep)
Director of Photography, Adrien Nieto
B-Cam Operator, Cindy Chen
1st AC, Adam Roberts 
2nd AC, Nicole Hansen 
DIT, Ryan Shaw
VTR, Nick Esposito
Gaffer, Augustina Biasutto 
BBE, Alexandra Brown
Key Grip, Max Garstak
BBG, Liam Murphy
Sound Mixer, Guido Schierano
Wardrobe, Carolyn Son 
Wardrobe Assistant, Courtney Weinholtz
Grooming, Berta Camal 
Production Designer, Aurelie Taillefer
Art Director, Rachel Marquez 
Leadman, Andrew Keck 
Set Decorator, Holly McClinktock 
Set Dresser, Tyler Reifke
Set Dresser, Cristian F Suarez
Painter, Brooke van Hensbergen
Painter, Tyler Riefke
Art PA, Marquette Locke 
Key PA, Dariana Jiron 
PA, Drew Harner 
PA, Cody Terrenson 
PA, Hodari De Palm 
PA, Zulema Calixto
PA, Lauren Veronica Brinkman
PA, Dariana Isabella Jiron
PA, Dominic Fogarty
Location Manager, Ron Dabach 
Location Scout, Aaron Hurvitz
Photographer, Ryan Chun
 
Post Production: Field Unit
Editor, Chad Sarahina 
Assistant Editor, Asher Emanuel
Animation, Deux Wave
Animation Director, Raymo Ventura
Cel Animator, Rozz Zimmerman
Cel Animator, Kieran Hetznecker
Visual Effects, Billy Koak
Composer, Alex Goose
Sound Mixer, Bobb Barito
Colorist, Dante Pasquinelli at Ethos Studios
Color Producer, Sam Cesan

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