Jackie VanSloten on Rebuilding Relationships with Audiences via Connections Strategy

Blake Marquis | Feb. 7 2022

Jackie earns herself a hat trick in her latest return to our Voices of The Many program (three published pieces to date).
Titled “How Connections Planning Can Rebuild Relationships With Audiences,” Jackie breaks down what Connections Strategy is, how it fell to the wayside in the early 2000s, and why, as privacy concerns continue to impact connections, advertising should transition to be more audience-friendly and humane to drive a greater impact.
Click over to MediaPost to learn more about Connections Strategy and why Jackie believes Connections Strategy should not just be written as a line item in a scope, but rather a state of mind across every level of the organization.

Jackie VanSloten is a Media Director at The Many