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The Many | Sep. 13 2022
Panda Express was bringing one of their all-time fan favorite dishes back for a reunion tour and wanted to get fans’ mouths watering. So…foodie influencers? Pssht. If we’re going after fans, let’s get the real deal. Someone who can credibly sing the praises of Panda Express because they’re a legit fan…dare we say, Stan?
Jimmy O. Yang fit the bill and then some. We tapped into his YouTube following, with Panda’s executive chef joining Jimmy for the first ever sponsored episode of his hit series “Jimmy’s Kitchen”. But we didn’t stop there. We parlayed that content into bite-sized vignettes to officially launch Panda on TikTok.
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