Samantha Petrossi on Intentionally Innovating to Create a Better World

Blake Marquis | Mar. 18 2022

In the words of French writer Milan Kundera, “Business has only two functions – marketing and innovation” and the world today is filled with incredible innovations from pioneer companies. But at what costs to us?
Social media platforms such as Twitter, Instagram, etc. were created with the intention to connect communities and the world. Yet in 2022, one could argue that these platforms are the driving force into the divisiveness happening everywhere.
Ride-hailing apps such as Uber and Lyft opened up transportation at the touch of a button but opened the door to exploited workforces alongside additional traffic and pollution.
In her latest op-ed published on Adweek, Samantha Petrossi explores the double-edged swords of the innovations that surround us daily and the benefits, drawbacks, and precautions of adapting to new innovative technologies. Check it out!

Samantha Petrossi is a Strategy Director at The Many.