Amanda Cosindas | Apr. 2 2020
Determination, grit, and a bottle of oxygen-boosted water are all you need to blast past your old self and reach new heights in our latest spot for functional beverage brand OXIGEN, one of our most recent clients welcomed into the mix at The Many. This philosophy is feeling even more relevant in our current times as we all find a new way of doing things, including how we approach personal fitness.
The :60 film, titled “The Power of OXIGEN,” features Olympic hopeful Joy Eaton as she pushes herself past doubt, fear, and self-imposed limits toward a new personal best, and will appear across social, digital, print, and video.
“The Power of OXIGEN” is the latest piece of work in a larger launch strategy and highlights the benefits the functional beverage provides, including faster recovery, better stamina, and increased focus.
The scientifically-proven benefits of OXIGEN make the brand a unique player in the category. OXIGEN’s highly stable O4 molecule, created through a proprietary process that combines two 02 molecules, gives OXIGEN water its power – 100x the content of regular water.
The campaign launched in New York City in early 2020 as the first step in an eventual nationwide launch of the oxygen-boosted beverage. The campaign includes :06, :15, and :30 second cut downs to be shared on OXIGEN’s social channels and further amplified through paid media. Check it out below.