The Many | Oct. 31 2022
Panda Express’s secret ingredient for bridging cultural divides? Music.
In a new :30 spot, music is once again used to help tell a product story while promoting the company’s larger purpose of bridging cultural divides.
The music “Time of the Season” by classic rock band The Zombies is used to celebrate a limited time offering of the brands’ famous Orange Chicken in partnership with plant-based company, Beyond.
Following the theme of the brand’s “American-Chinese” territory, the song starts in English and then smoothly transitions to Mandarin.
It is the fifth time the brand has leveraged music and follows previous mash ups such as Johnny Cash’s “Ring of Fire,” Billy Ray Cyrus’ “Achy Breaky Heart,” Outkast’s “The Way You Move,” and most recently “This Magic Moment” from The Drifters.
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