VH1's first foray into original content was a dating show in which everyone is...well, naked.


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Instead of focusing on nudity,
our strategy was to focus
on romance instead.

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Our promo for S1 starred a mix of races,
genders, ages, and body types. We created
a raging debate on a global scale.

... and also the 2nd-most-watched film on YouTube.

For our S2 promo we celebrated
the beauty of romance at 1000fps...

...and won an unprecedented eight trophies at the PROMAX DBA Awards.

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