Inspire a new generation of Luxury & Fashion customers (Gen-Z & Millennials) to consider eBay as a trustworthy destination for luxury shopping
Services
- Social & Content Strategy
- Media & Investment Strategy
- Measurement & Analytics Strategy
- Creator Content
Outputs
- Brand Positioning
- Paid Media Planning
- Measurement Strategy
- Measurement Reporting
- TikTok/Reels/Shorts
Our objective was to drive awareness and comprehension of Authenticity Guarantee for eBay’s style categories.
For the second year of work, we moved beyond identifying the enemy (fakes!), to uplifting the hero - our Authenticity Guarantee inventory.
Get aspiring discoverers who seek social relevance, and Inspired Collectors who seek unique items who currently don’t perceive eBay as a trustworthy destination for luxury shopping to view eBay as a credible marketplace with a vast inventory of authentic, luxury goods by amplifying Everyone Deserves Real, and showcasing how AG works across style categories
Make a strategic shift to the emotional feeling of real; use the creative work to show the confidence you feel when buying and wearing AG, as well as the breadth of fashion products available with the AG checkmark.
Created assets for TikTok, Meta, and YouTube Shorts over 6 creative territories. Creative was a mix of agency-produced and creator-produced.
The Results
Favorable Sentiment
.%
Earned Mentions
.K
Engagement Rate
.%
Social Community Growth
+K