Launch a new Bang Energy flavor, Any Means Orange, in collaboration with some of the internet’s most popular and influential streamers, Any Means Possible (AMP).
Services
- Media Planning & Buying
- Connections Strategy
- Media Execution & Reporting
- Measurement & Analytics Strategy
- Media & Investment Strategy
Outputs
- Testing Strategy
- Market Analysis
- Competitive & Category Analysis
- Media Buying
- Measurement Reporting
- Measurement Strategy
- Paid Media Planning
- Target Definition & Sizing
- Dashboard Development
Our brief was to tap into AMP’s audience alongside Bang Energy’s existing loyal consumer base to drive awareness of the new flavor and overall collaboration between AMP and Bang Energy.
To amplify awareness of the partnership and the flavor, deepen connection with our target audience, and drive trial, we executed a paid media strategy focused on video-first spaces our audience naturally spends their time on.
