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eBayBest in Class

Best in Class is a three-part series on IG Reels in which two watch influencers debate the best watches to gift a grad.

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  • Brand & Campaign Creative
  • Social & Content Strategy
  • Media & Investment Strategy
  • Measurement & Analytics Strategy
  • Creator Content


  • Campaign Creative
  • TikTok/Reels/Shorts
  • Creator Collaboration
  • Influencer & Creator
  • Influencer Management
  • Branded Content Series
  • Digital Video
  • Organic Social
  • Community Management
  • Meta Content

Driving consideration of watches as a gift idea for graduates – the second-biggest gifting occasion of the year -- by showcasing our inventory of desirable watches, ultimately helping gift-givers discover the right timepiece to help their loved one embark on their next phase of life and start their watch-collecting journey.)

Contestant 1
Contestant 3

A great watch helps its wearer feel confident as they move up in the world, and also symbolize an investment in their future. So what’s the best watch to gift a new graduate? Let’s settle it through something college students and watch enthusiasts have in common: a love of debate.

Watch 1
Watch 2
Watch 3
Watch 4
Watch 5
Watch 6
Watch 7
Watch 8

An enthralling made-for-Instagram debate competition hosted by Gen Z icon and fashion influencer, Enya Umanzor. The contestants are two of the most popular, young watch influencers Mark Cho and Brynn Wallner. They’ll point-counterpoint each other to convince Enya which watch is the best to gift a grad. Oh, and anyone who adds their opinion in the comments has a chance to win one of three luxury watches. Time to debate The Best In Class.

The Results

Casting the right watch enthusiasts to appeal to a zillennial target was key, while the debate format + creative tone drove high engagement and favorable sentiment. A mix of Reels, shoppable product carousels, and interactive stories maximized user actions, while leveraging Instagram’s collab feature helped us pull our creators’ audiences directly into the debate to fuel conversation and earned reach.