eBay Motors became the largest parts and accessories YouTube channel as a result of the Between 2 Rides branded content series
Services
- Brand & Campaign Creative
- Always-On Fast Media & Creator Content
Outputs
- Campaign Creative
- TikTok/Reels/Shorts
- Meta Content
- Creator Collaboration
- Influencer Management
- Branded Content Series
- Measurement Reporting
Insight:
The diverse community of motor enthusiasts, with varying preferences and lifestyles, unites around common values and a shared desire for self-expression. Whether they reside in different locations, own various vehicle types or have distinct driving styles, eBay Motors serves as the trusted platform where skill and creativity intersect with an incomparable inventory, inspiring limitless possibilities.
The Challenge
Transform eBay’s perception among automotive enthusiasts and aficionados on the platform they frequent most for inspiration: YouTube. We needed to do more than launch a new YouTube channel, we had to make it a must-subscribe destination, amassing a community of passionate fans and getting them to trust eBay Motors for all their parts and accessories needs.
Solution:
A high-octane branded content series called Between 2 Rides, pitting stock rides against their highly modified counterparts, proving the undeniable difference the right parts and accessories from eBay Motors has on a build. The five-episode series brought together the internet’s biggest auto creators to put the rides to the ultimate test, inspiring our diverse group of enthusiasts to see eBay Motors as the ultimate destination for all their parts and accessories needs, showcasing the potential when skill and creativity meet the platform's unrivaled inventory.
The Result
eBay Motors became the largest parts and accessories YouTube channel as a result of the Between 2 Rides series. The series is directly attributed to more than 258,000 new YouTube channel subscribers with Season 1 subscribers 606% over the season goal and Season 2 subscribers 58% over the season goal. More than 1,258,000 hours were watched between Season 1 and Season 2 with Season 2 408% over Season 1. Viewers spent nearly five minutes watching the eBay Motors branded content series with an average organic episode watch time for Season 2 of 4 minutes and 49 seconds- 45% higher than Season 1.
Rocketing to
# Channel
YouTube subscribers
+k
Hours Watched
+.M
Average episode Watchtime
Min
