We Don't Do Passive

eBayBorn A Sneakerhead

Gen Z's Sneaker Search, Made Personal.

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Services

  • Brand & Campaign Creative
  • Social & Content Strategy
  • Always-On Fast Media & Creator Content

Outputs

  • Brand Positioning
  • Content
  • Social Activations
  • Organic Social
  • Influencer & Creator
  • Creator Collaboration

Everyone Has Their Own Birth-Year Sneaker

Gen Z is all about personalization and finding themselves in their purchases. That’s why we decided to give eBay’s existing-year search feature its time in the spotlight, allowing Gen Z to explore the vast inventory within eBay and score their birth-year kicks.

The Event Page

We curated special collections of the most iconic sneaker silhouettes from 1995-2005. Partnering with three different illustrators, we curated the vibe from each year by creating custom pieces for each.

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The Content


Recognizing TikTok as the heart of Gen Z's online presence, we enlisted five influential Gen Z sneakerhead creators. Together, they spotlit the best kicks released from their individual birth-years, browsing through the different collections and prompting their audience to find their own birth-year sneakers.

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Gen Z's Sneaker Search, Made Personal

#BornASneakerhead

Total Video Plays

MM

Total Engagement

k

New Followers

k

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Have a similar project in mind? We’d love to talk about it.

Contact Information
Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Execution
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Content
In-Store
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
OOH
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Long-Form
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Documentary
TV & CTV
Design
Meta Content
Web Testing & Execution
Print & OOH
Documentaries
Go-To-Market Planning
Brand Book
Custom Research
TikTok/Reels/Shorts
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Video
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Television
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling