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Gen Z's Sneaker Search, Made Personal.
Services
- Brand & Campaign Creative
- Social & Content Strategy
- Always-On Fast Media & Creator Content
Outputs
- Brand Positioning
- Content
- Social Activations
- Organic Social
- Influencer & Creator
- Creator Collaboration
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Everyone Has Their Own Birth-Year Sneaker
Gen Z is all about personalization and finding themselves in their purchases. That’s why we decided to give eBay’s existing-year search feature its time in the spotlight, allowing Gen Z to explore the vast inventory within eBay and score their birth-year kicks.
The Event Page
We curated special collections of the most iconic sneaker silhouettes from 1995-2005. Partnering with three different illustrators, we curated the vibe from each year by creating custom pieces for each.
![BAS-1995](https://cdn.sanity.io/images/f8wj5uqt/production/db2d44375e2c7a0e6b0687963683cab23f61bd8e-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-1996](https://cdn.sanity.io/images/f8wj5uqt/production/c19f006c4ae436b10b51197719a842f4e2e6481c-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-1997](https://cdn.sanity.io/images/f8wj5uqt/production/8667276c375d1c151c1de4bb4feda738f838c822-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-1998](https://cdn.sanity.io/images/f8wj5uqt/production/d2a80887e98553ff924ed45d3ef5ee84da9c9de4-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-1999](https://cdn.sanity.io/images/f8wj5uqt/production/ba3d407a718c0c15209a9be5a8e9acfddc11a20e-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-2000](https://cdn.sanity.io/images/f8wj5uqt/production/d9137f458331f34f6ea85fbef571fe98349f9084-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-2001](https://cdn.sanity.io/images/f8wj5uqt/production/1e741e8d63657c2efca5091e6d455423bec900b7-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-2002](https://cdn.sanity.io/images/f8wj5uqt/production/f5ab0337246ee9a7d40df8202b3a59bb5787fa2f-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-2003](https://cdn.sanity.io/images/f8wj5uqt/production/99362585a61651179c69b267c3c8473192e9d48f-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-2004](https://cdn.sanity.io/images/f8wj5uqt/production/98e50183f26a38cf4b282cd1dc0e1adaf342596c-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
![BAS-2005](https://cdn.sanity.io/images/f8wj5uqt/production/b54062f3d2ed2ddf8ff9dca3f2966eed1d2a19c0-4501x4501.jpg?auto=format&fit=max&q=100&w=2251)
The Content
Recognizing TikTok as the heart of Gen Z's online presence, we enlisted five influential Gen Z sneakerhead creators. Together, they spotlit the best kicks released from their individual birth-years, browsing through the different collections and prompting their audience to find their own birth-year sneakers.
![BAS_Video_Gif1](https://cdn.sanity.io/images/f8wj5uqt/production/4caf7aaa8db676598908e3d096b490a45a0d2761-540x874.gif?auto=format&fit=max&q=100&w=270)
![BAS_Video_Gif2](https://cdn.sanity.io/images/f8wj5uqt/production/fe2f4ffaff0b6dd05f9559e2dd3fb2a3831830a7-540x874.gif?auto=format&fit=max&q=100&w=270)
![BAS_Video_Gif3](https://cdn.sanity.io/images/f8wj5uqt/production/fd8be65d60d6e6faa6d9c1ff4558e0315c101016-540x874.gif?auto=format&fit=max&q=100&w=270)
Gen Z's Sneaker Search, Made Personal
#BornASneakerhead
Total Video Plays
MM
Total Engagement
k
New Followers
k
![BAS_Comments](https://cdn.sanity.io/images/f8wj5uqt/production/1e143a829b2300bc5a791cf309971a7aab83fbfb-1920x1080.png?auto=format&fit=max&q=100&w=960)