Gen Z's Sneaker Search, Made Personal.
- Brand & Campaign Creative
- Social & Content Strategy
- Always-On Fast Media & Creator Content
- Brand Positioning
- Social Activations
- Organic Social
- Influencer & Creator
- Creator Collaboration
Everyone Has Their Own Birth-Year Sneaker
Gen Z is all about personalization and finding themselves in their purchases. That’s why we decided to give eBay’s existing-year search feature its time in the spotlight, allowing Gen Z to explore the vast inventory within eBay and score their birth-year kicks.
The Event Page
We curated special collections of the most iconic sneaker silhouettes from 1995-2005. Partnering with three different illustrators, we curated the vibe from each year by creating custom pieces for each.
Recognizing TikTok as the heart of Gen Z's online presence, we enlisted five influential Gen Z sneakerhead creators. Together, they spotlit the best kicks released from their individual birth-years, browsing through the different collections and prompting their audience to find their own birth-year sneakers.
Gen Z's Sneaker Search, Made Personal
Total Video Plays