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NBCUniversalChucky "I Scream"

Bringing Chucky to the small screen with big screams.

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  • Brand & Creative Strategy
  • Social & Content Strategy
  • Brand & Campaign Creative


  • Brand Positioning
  • Brand Positioning
  • Visual Identity & Design
  • Tone of Voice
  • Brand Event Activation
  • Stunt Activations
  • Meta Content
  • TikTok/Reels/Shorts


  • 1.7M+ Earned Media Impressions

Bringing an Iconic Character to Television

NBCUniversal was tasked with the bold move of introducing the iconic horror character Chucky to television, aiming to capture the attention of both new and longstanding fans amidst a media landscape crowded with content competing for viewership.

Leveraging Chucky's Unique Brand of Horror

Understanding that Chucky's brand is built on the subversion of the innocuous into the terrifying, it was key to leverage this unique twist to create buzz. Engaging fans with a blend of nostalgia and novelty, especially in a playful, interactive setting like Comic Con, could ignite excitement and encourage word-of-mouth promotion.

The Many
The Many
The Many

"I Scream" for Ice Cream

We repurposed a symbol of childhood delight—the ice cream truck—into a frightful experiential marketing stunt. Dubbing it Chucky's "I Scream" Truck, we infused the classic horror with a sense of mischievous fun, engaging fans with a chilling message from Chucky and an interactive scream-worthy experience.

A Creative Collision of Horror and Humor

The "I Scream" Truck was a screaming success, becoming the star of Comic Con with fans lining up for a taste of fright, and generating a massive 1.7 million earned media impressions. This creative collision of horror and humor proved to be a recipe for high engagement, driving tune-ins and buzz for the new TV series.

Earned Media Impressions


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Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
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Channel Analysis & Strategy
Brand Positioning
Organic Social
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Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Meta Content
Web Testing & Execution
Print & OOH
Go-To-Market Planning
Brand Book
Custom Research
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling