Build eBay Collectibles’ reputation amongst its seller audience via a uniquely eBay 5-episode series which highlights 5 sellers across the collectibles category.
Services
- Social & Content Strategy
- Media & Investment Strategy
- Measurement & Analytics Strategy
- Brand & Campaign Creative
- Always-On Fast Media & Creator Content
Outputs
- Visual Identity
- Creative Platform
- Campaign Creative
- TikTok/Reels/Shorts
- Creator Collaboration
- Meta Content
- Influencer Management
- Branded Content Series
eBay is a well-recognized platform in the collectibles community for finding coveted items, but the brand lacks a strong reputation as a community-focused platform. How can we get eBay sellers to perceive eBay not only as the ultimate haven for rare finds but also as the facilitator and supporter of the niche collectibles community?
The collectibles community draws heavily on shared experiences and personal memories of treasured finds that we’re referring to in this brief as collective nostalgia. While each of our seller’s individual vignettes is unique, what brings this community together is the shared experience of remembering that first amazing find that started them down the collecting path they’re still on today as collectibles sellers.
The Solution
Build eBay Collectibles’ reputation amongst its seller audience via a uniquely eBay 5-episode series which highlights 5 sellers across the collectibles category.
Each episode covered a diverse mix of sellers who specialize in STC, CCGs, and CCG priorities - enabling fans to to both support their favorite sellers & see a variety of high-value collectibles sold on eBay.
Episodic Series Rollout Drives Follower Growth
A recurring longform episode dropping every three weeks, paired with a dynamic ‘tease, launch, and sustain’ model on Instagram featuring each seller’s personal collection, played a part in the handles’ 10K new followers and viewership around featured sellers within the series.
New Followers
K+
Views
.MM