An award-winning social launch campaign... 100% in Spanish.
Services
- Social & Content Strategy
- Brand & Campaign Creative
Outputs
- Organic Social
- Content
- Meta Content
Impact
- 3.7M+ video views
- 1.5M+ explorations of 360º narco tomb
- 28M+ social impressions
New Series, New Challenge
Univision sought to raise awareness of its inaugural original series, "El Chapo," on social media, aiming to attract and engage a wide audience.
200 Pieces of All-Original Content Based on the Shows' Themes, and Designed to Drive Engagement
Recognizing the influence of original content, there was an opportunity to intrigue fans with content inspired by the show's themes rather than directly lifted from the episodes, thus providing a fresh perspective and engagement experience.
From Character Portraits to Innovative Episode Teasers
The campaign incorporated 200 pieces of original content tailored to the show's themes, including character portraits reflecting their personalities and innovative episode teasers. Additionally, a 360º narco tomb was developed, allowing fans to revisit the entire first season through Facebook 360.
This Strategic Approach Yielded Impressive Results
Massive views and tons of digital explorations. With social impressions in the millions, the marketing of "El Chapo" on social media platforms was an incredible success.
The campaign's videos were viewed
.M+ Times
The 360º narco tomb was explored
.M+ Times
The campaign garnered more than
M Social Impressions