We Don't Do Passive

Stitch FixEveryone Deserves To Be Seen

This huge campaign centered around the Oscars and utilized TV, Outdoor, Activations, Takeovers and Direct Response. Our strategy centered around humanizing a company known more for its tech algorithm than the personal stylists that take the time to personally connect with every subscriber to make them look fantastic every, single, day.

Logo for Stitch Fix

Services

  • Brand & Creative Strategy
  • Social & Content Strategy
  • Measurement & Analytics Strategy
  • Brand & Campaign Creative

Outputs

  • Tone of Voice
  • Brand Positioning

Impact

  • 25% Increase in Sales YoY
  • 17% Increase in Active Users

Identity Challenge... Accepted

Stitch Fix, having grown significantly since its inception, faced a brand identity challenge. While recognized for its tech-driven approach to personalized styling, it was missing the clear voice and platform needed for broadening the brand’s appeal.

Clothes Tailored to You

Many view clothing and styling as a personal and sometimes challenging experience. Clothes should be tailored to individuals, rather than the other way around. By delving into real-life stories of individuals and their styling struggles, there was an opportunity to humanize and give emotional depth to the brand.

Framed Around Real Stories

An integrated brand campaign was launched during the 2019 Oscars, emphasizing the idea that "Everyone Deserves to be Seen." This was complemented by nationwide out-of-home (OOH) station dominations, informing a broad audience that confidence in clothing isn't reserved for the red carpet. This entire approach was framed around real stories and the idea of understanding and addressing the styling needs of real people.

Surge in Sales, Surge in Growth

Post-campaign, Stitch Fix experienced a surge in sales growth, reporting a 25% increase compared to the previous year, surpassing both analysts' and management's expectations. Additionally, the number of active users (those who received clothing in the previous 12 months) grew by 17%.

YoY Sales Grew

%

Active Users Increased

%

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Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Execution
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Content
In-Store
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
OOH
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Long-Form
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Documentary
TV & CTV
Design
Meta Content
Web Testing & Execution
Print & OOH
Documentaries
Go-To-Market Planning
Brand Book
Custom Research
TikTok/Reels/Shorts
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Video
Strategic Partnerships
Campaign Creative
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Market Analysis
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Social Spaces
Television
Target Definition & Sizing
Media Buying
Creator Collaboration
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Stunt Activations
Media Mix Modeling