This huge campaign centered around the Oscars and utilized TV, Outdoor, Activations, Takeovers and Direct Response. Our strategy centered around humanizing a company known more for its tech algorithm than the personal stylists that take the time to personally connect with every subscriber to make them look fantastic every, single, day.
- Brand & Creative Strategy
- Social & Content Strategy
- Measurement & Analytics Strategy
- Brand & Campaign Creative
- Tone of Voice
- Brand Positioning
- 25% Increase in Sales YoY
- 17% Increase in Active Users
Identity Challenge... Accepted
Stitch Fix, having grown significantly since its inception, faced a brand identity challenge. While recognized for its tech-driven approach to personalized styling, it was missing the clear voice and platform needed for broadening the brand’s appeal.
Clothes Tailored to You
Many view clothing and styling as a personal and sometimes challenging experience. Clothes should be tailored to individuals, rather than the other way around. By delving into real-life stories of individuals and their styling struggles, there was an opportunity to humanize and give emotional depth to the brand.
Framed Around Real Stories
An integrated brand campaign was launched during the 2019 Oscars, emphasizing the idea that "Everyone Deserves to be Seen." This was complemented by nationwide out-of-home (OOH) station dominations, informing a broad audience that confidence in clothing isn't reserved for the red carpet. This entire approach was framed around real stories and the idea of understanding and addressing the styling needs of real people.
Surge in Sales, Surge in Growth
Post-campaign, Stitch Fix experienced a surge in sales growth, reporting a 25% increase compared to the previous year, surpassing both analysts' and management's expectations. Additionally, the number of active users (those who received clothing in the previous 12 months) grew by 17%.
YoY Sales Grew
Active Users Increased