We Don't Do Passive

Panda ExpressHowever You Panda

Position Panda’s fan-favorite dishes as the catalysts to food rituals, celebrating the individuality and self-expression they inspire by prioritizing attention over impressions with high-impact media placements and creative.

Logo for Panda Express


  • Brand & Creative Strategy
  • Social & Content Strategy
  • Media & Investment Strategy
  • Measurement & Analytics Strategy
  • Brand & Campaign Creative
  • Media & Analytics
  • Always-On Fast Media & Creator Content
  • Traditional Medium Assets


  • Brand Positioning
  • Organic Social
  • Target Definition & Sizing
  • Communications Planning
  • Channel Analysis & Strategy
  • Paid Media Planning
  • Dashboard Development
  • Brand Health Analysis
  • Creative Platform
  • Campaign Creative
  • TikTok/Reels/Shorts
  • Meta Content
  • Measurement Reporting
  • TV & CTV
  • Print & OOH
  • Digital Video
  • Display & Programmatic
  • Audio & Podcasts

Grow Perception and Encourage Customers

While Panda Express has very high awareness among its target audience, only 32% are current customers. The challenge for this campaign was to grow perception of the brand and get guests to come to Panda more often in a space where impulse purchase reigns supreme.

We All Have Our Quirks

When we eat our favorite foods, there’s a level of comfort and familiarity that breeds unique quirks, specific modes of eating that are highly habitual and highly individual—some might even call them rituals.

The Many
The Many

Panda's Fan-Favorites as Catalysts:

We positioned Panda’s fan-favorite dishes as the catalysts to these rituals, and celebrated the individuality and self-expression they inspire. By taking an opportunity to focus on what’s true to Panda Express and specifically what has resonated with Panda guests for generations- we can tap into nostalgia, intergenerational stories and more, to highlight moments created around the core Panda dishes. We shifted Panda Express from a product-driven campaign to a behavior-driven campaign that captures attention and builds affinity.

Have a similar project in mind? We’d love to talk about it.

Contact Information
Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Meta Content
Web Testing & Execution
Print & OOH
Go-To-Market Planning
Brand Book
Custom Research
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling