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Services
- Brand & Creative Strategy
- Social & Content Strategy
- Measurement & Analytics Strategy
- Media & Investment Strategy
- Always-On Fast Media & Creator Content
- Brand & Campaign Creative
Outputs
- Brand Positioning
- Paid Media Planning
- Measurement Strategy
- Brand Health Analysis
- Branded Content Series
- Measurement Reporting
Sneaker enthusiasts don’t consider eBay to be a source of culture and creativity for the community, or expect a partnership with us to feel organic, authentic, and interesting. And while collabs are a tried & true tactic in the category, that makes it all the harder for one to break through and be memorable.
![The Many](https://cdn.sanity.io/images/f8wj5uqt/production/bdf639193e9fee534fe7a3ca1ccd6cab05e56e61-1200x400.jpg?auto=format&fit=max&q=100&w=600)
When it comes to artist collabs, storytelling is integral to the “sell.”
Sneakerheads are invested in the hype building up to a collaboration’s reveal, and the inspiration and intent behind the pieces are key to desirability. What makes this one interesting is that we aren’t just commissioning a custom pair of kicks, but auctioning off a number of diverse and desirable items that tell Neck’s personal story.
![NeckfaceGreen](https://cdn.sanity.io/images/f8wj5uqt/production/c338048f2ecad9b3ec81a2cdaae8e9b419fdd957-1080x1080.jpg?auto=format&fit=max&q=100&w=540)
![NeckfaceYellow](https://cdn.sanity.io/images/f8wj5uqt/production/0dca39c5eaef9db4277c88bc516b231b539cb613-1080x1080.jpg?auto=format&fit=max&q=100&w=540)
![NeckfaceOrange](https://cdn.sanity.io/images/f8wj5uqt/production/f0a8e96788d56d44a6460c89bad32ff68598b602-1080x1080.jpg?auto=format&fit=max&q=100&w=540)
![NeckfaceRed](https://cdn.sanity.io/images/f8wj5uqt/production/952128df14af96db3f1473ac504c45d7bef81967-1080x1080.png?auto=format&fit=max&q=100&w=540)
We’re brought the world of Neckface’s demons to life in a gritty and comical film kind of way. The cast: Neck’s band of demons.
The star: Neck himself.
Neck worked tirelessly to set traps for 3 dastardly demons trapping them all in a mysterious box. Each video will help inform the audience of the collaboration between Neckface x eBay and how they can bid for Neck’s SB Dunk Lows and the custom box via an eBay auction (where proceeds will go to The Skatepark Project).
The Results
Engagements
k
Organic Video Views
k
Impressions
k
Favorable Sentiment
.%