At a time when the nation was caught up in wild beliefs and distasteful ideas, Mixwell Beverages was there with a campaign to remind those that this drink might not be for them.
Services
- Brand & Campaign Creative
Outputs
- Organic Social
- Visual Identity & Design
Mixwell believes that the world is a better place when you mix well. But let's face it, some people will never mix well with others.
So we asked those people NOT to buy Mixwell...
Please Don't Buy
By openly telling some sections of the community to not buy Mixwell, we pushed against a cultural moment and reinforced the brand's beliefs. The campaign drove awareness and sales both locally and digitally through on-premise and the brand's Amazon store (which sold out of product).
Not So Proud
And because a print campaign aimed at the Proud Boys and the "All Lives Matter" folks wasn't enough, we also created a little song our people could enjoy while imbibing a deliciously crafted cocktail.
Boycott Kits:
We love our First Amendment just as much as unisex bathrooms, so both "influencers" and haters received our special Mixwell boycott kits to spread the word and reinforce our values.
Oh last thing, did we mention that people loved it?
