We Don't Do Passive

Chameleon CoffeeRefuse to Blend In

To launch the first national brand campaign for
Chameleon Coffee, we reimagined their colorful logos as the official spokeslizards for the brand, bringing them to life on TV and in social.

Logo for Chameleon Coffee

Services

  • Brand & Creative Strategy
  • Social & Content Strategy
  • Brand & Campaign Creative
  • Experiential Activations

Outputs

  • Brand Positioning
  • Brand Positioning
  • Organic Social
  • Content
  • Influencer & Creator
  • Visual Identity & Design
  • Tone of Voice
  • Meta Content
  • TikTok/Reels/Shorts
  • Creator Collaboration
  • Strategic Partnerships
  • Print & OOH
  • Brand Event Activation
  • Stunt Activations
  • Social Activations

Refining What Premium Means

Chameleon Coffee was faced with the task of shaking off the exclusivity and pretension often associated with premium coffee. They aimed to redefine what premium means—making it more accessible while maintaining quality, and ensuring it stands out in a saturated market.

Local Art, Genuine Stories

The company recognized that premium coffee didn't have to be synonymous with elitism; it could be grounded in authenticity and approachability. By leveraging local artists and their genuine stories, Chameleon could embody the spirit of different communities, positioning itself as a premium, yet relatable and omnipresent, coffee brand.

Infusing the Brand's "Refuse To Blend In" Philosophy with Community Art

Chameleon Coffee collaborated with local artists in key cities to craft unique mural pop-ups, infusing the brand's "Refuse To Blend In" philosophy with community art. By incorporating QR codes into these murals, they created interactive experiences that went beyond traditional marketing—providing free coffee samples and engaging digital content to consumers in a fresh and inviting way.

Have a similar project in mind? We’d love to talk about it.

Contact Information
Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Execution
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Content
In-Store
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
OOH
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Long-Form
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Documentary
TV & CTV
Design
Meta Content
Web Testing & Execution
Print & OOH
Documentaries
Go-To-Market Planning
Brand Book
Custom Research
TikTok/Reels/Shorts
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Video
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Television
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling