To launch the first national brand campaign for
Chameleon Coffee, we reimagined their colorful logos as the official spokeslizards for the brand, bringing them to life on TV and in social.
Services
- Brand & Creative Strategy
- Social & Content Strategy
- Brand & Campaign Creative
- Breakthrough Experiential
Outputs
- Brand Positioning
- Organic Social
- Content
- Influencer & Creator
- Visual Identity & Design
- Tone of Voice
- Meta Content
- TikTok/Reels/Shorts
- Creator Collaboration
- Strategic Partnerships
- Print & OOH
- Brand Event Activation
- Stunt Activations
- Social Activations
Refining What Premium Means
Chameleon Coffee was faced with the task of shaking off the exclusivity and pretension often associated with premium coffee. They aimed to redefine what premium means—making it more accessible while maintaining quality, and ensuring it stands out in a saturated market.
Local Art, Genuine Stories
The company recognized that premium coffee didn't have to be synonymous with elitism; it could be grounded in authenticity and approachability. By leveraging local artists and their genuine stories, Chameleon could embody the spirit of different communities, positioning itself as a premium, yet relatable and omnipresent, coffee brand.
Infusing the Brand's "Refuse To Blend In" Philosophy with Community Art
Chameleon Coffee collaborated with local artists in key cities to craft unique mural pop-ups, infusing the brand's "Refuse To Blend In" philosophy with community art. By incorporating QR codes into these murals, they created interactive experiences that went beyond traditional marketing—providing free coffee samples and engaging digital content to consumers in a fresh and inviting way.