We Don't Do Passive

GoogleSearch On Stories

We partnered with Google to develop short films via Instagram Stories to tell the story of Google technology, and how it empowers good across the world.

Logo for Google

Services

  • Brand & Creative Strategy
  • Social & Content Strategy
  • Brand & Campaign Creative

Outputs

  • Brand Positioning
  • Organic Social
  • Visual Identity & Design
  • Meta Content

Impact

  • 100K+ Engagements

Becoming Human

Google sought to humanize its brand amidst a backdrop of tech companies receiving extensive negative press regarding privacy concerns, election tampering, and other controversies. The brand was eager to redirect public sentiment in a positive direction and highlight the positive impact of their technology on everyday lives.


A Unique Opportunity to Share Stories

Despite the skepticism surrounding technology corporations, these companies, including Google, have seamlessly integrated into daily routines, reshaping everyday habits. With this pervasive influence, Google realized that its vast reach on social platforms presented a unique opportunity to share stories demonstrating how its technology empowers positive change globally.

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Activation Around Impact and Relatable Events

To pivot the narrative, Google initiated the "Search On Stories" campaign, shared bi-monthly on its social channels and the About Page. This content showcased stories like Google Maps connecting Nigerian Blood Banks and combating opioid addiction, and Google Drive empowering local artists. The strategy focused on presenting these narratives as short films in an "Instagram Story" format, catering to Google's audience of 10 million followers. Further, Google activated around significant moments across its social channels, revealing its involvement in impactful and relatable events, such as new parenting.

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Hundreds of Thousands of Engagements Emphasizing Positive Social Impacts

Across numerous initiatives, with more than 25 different deliverables highlighting Google's positive contributions, the content organically resonated with Google's extensive follower base. The campaigns successfully garnered hundreds of thousands of engagements, effectively showcasing the more human side of the Google brand and emphasizing its positive societal impacts.

Engagements

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Have a similar project in mind? We’d love to talk about it.

Contact Information
Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Execution
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Content
In-Store
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
OOH
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Long-Form
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Documentary
TV & CTV
Design
Meta Content
Web Testing & Execution
Print & OOH
Documentaries
Go-To-Market Planning
Brand Book
Custom Research
TikTok/Reels/Shorts
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Video
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Television
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling