Evolving from a product-insight to a consumer-insight driven campaign, Sizzling Shrimp exceeded sales goals and earned iSpot’s Breakthrough Award
Services
- Brand & Creative Strategy
- Social & Content Strategy
- Brand & Campaign Creative
- Always-On Fast Media & Creator Content
Outputs
- Creative Platform
- Campaign Creative
- TikTok/Reels/Shorts
- Meta Content
- Creator Collaboration
- Influencer Management
- TV & CTV
- Print & OOH
- Digital Video
- Display & Programmatic
- Social Activations
- Influencer & Creator
- Organic Social
Impact
- iSpot Breakthrough Award
Introducing an Entirely New Craveable Dish
Introduce a new wok-fired dish, Sizzling Shrimp, highlighting the high quality ingredients. Get guests to see Sizzling Shrimp as an entirely new dish from Panda Express that forms an unexpected and new craving.
A Sea of Opportunity:
With shrimp being the #1 seafood in America and 70% of US consumers enjoying trying new experiences, including food discovery, there’s an opportunity to illustrate the layers of joy and happiness in each perfect bite of Sizzling Shrimp.
A Mouth-Watering Social Activation
Introduce Sizzling Shrimp to the world with a series of immersive, mouthwatering moments with a focus on the joyful guest experience. An evolution from previous product-focused campaigns for Panda Express, this focus on the guest experience unlocks a new way to connect to guests, showcasing the sensory experience with Sizzling Shrimp. Additional buzz and sales were generated by leveraging a cultural moment, NCAA’s March Madness, with a real-time social activation, Sizzling Streaks.
