We Don't Do Passive

PayPalSpending Made Safer. Spending Made Faster.

PayPal is the safer and fastest way to pay online. So, to draw attention to the speed and security that set PayPal apart we created a fully integrated campaign spanning digital, social and TV. A campaign that ultimately increased total payment volume by 27% from the same time the previous year.

Logo for PayPal

Services

  • Brand & Creative Strategy
  • Social & Content Strategy
  • Measurement & Analytics Strategy
  • Brand & Campaign Creative
  • Always-On Fast Media & Creator Content
  • Media & Analytics

Outputs

  • Brand Positioning
  • Influencer & Creator
  • Creator Collaboration
  • Tone of Voice
  • Social Activations

Impact

  • 27% Increase in Total Payment Volume YoY

PayPal Positioning

PayPal, while being a market leader in mobile payments, faced threats from new entrants like Apple Pay. The key challenges for PayPal were redefining its positioning in an evolving market, defending its top spot, and effectively communicating its new features and benefits. There was also a broader challenge of a lack of trust in the mobile payments category, further complicated by the need to convey various messages about one-touch payments, security features, speed and promotional offers.

Security + Speed

Understanding that conveying multiple messages would be confusing for consumers, and recognizing the increasing concerns about data security, it became evident that PayPal needed a straightforward message. The core insight was that by focusing on simplifying its messaging around security and speed, PayPal could position itself as the easy and safe choice for consumers.

Influencin' Ain't Easy

Capitalizing on consumer concerns about identity and financial security, The Many crafted a multi-pronged campaign titled "Spending made safer. Spending made faster." This campaign included a launch video shot at TechCrunch with prominent tech and financial influencers, a comprehensive out-of-home advertising strategy, live commercials in collaboration with popular personalities like Ellen DeGeneres, Conan O'Brien & Daymond John, and a memorable stunt with CollegeHumor to demonstrate the risks of using unreliable payment methods.

The Many
The Many
The Many
The Many
The Many
The Many
The Many
The Many
The Many

Pay it Forward

By distilling the messaging down to a relevant and compelling core, the campaign was a significant success. PayPal reported a 27% increase in total payment volume compared to the same period from the previous year, marking a notable boost in their business and reinforcing their position as the number one mobile payment app.

Toal Payment Volume YoY Increase

%

Have a similar project in mind? We’d love to talk about it.

Contact Information
Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Execution
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Content
In-Store
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
OOH
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Long-Form
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Documentary
TV & CTV
Design
Meta Content
Web Testing & Execution
Print & OOH
Documentaries
Go-To-Market Planning
Brand Book
Custom Research
TikTok/Reels/Shorts
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Video
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Television
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling