We Don't Do Passive

Budget BlindsStatement & Style

Challenging the status quo of homogenous home decor to prove Budget Blinds is anything but the same-old-same-old.

Logo for Budget Blinds

Services

  • Brand & Creative Strategy
  • Social & Content Strategy
  • Brand & Campaign Creative

Outputs

  • Brand Positioning
  • Brand Positioning
  • Brand Book
  • Organic Social
  • Competitive & Category Analysis
  • Visual Identity & Design
  • Tone of Voice
  • Meta Content

Impact

  • 14% Rise in Brand Awareness
  • 29% Uplift in Positive Brand Impression

Low National Awareness Despite Being #1

Budget Blinds faced the challenge of low national awareness despite being North America's top custom window treatment provider. Their success at the local level wasn't translating into broader market recognition, mainly due to a lack of distinct brand messaging that could cut through the homogeneous advertising clutter of the category.


A Shift to Digital-First

To elevate the brand, we shifted the media strategy to a digital-first approach, targeting our newly defined "Statement & Style" audience with an emphasis on video streaming and podcasts. This reimagined media mix was designed to align with the consumption habits of our audience, bringing the brand's message of personalized, transformative window treatments directly to their screens and speakers.

The Many
The Many
The Many
The Many

A Fresh Approach that Paid Off

The campaign's fresh approach paid off as evidenced by a substantial 86% increase in brand consideration and a significant 14% rise in brand awareness. Additionally, there was a notable 29% uplift in positive brand impression. These results serve as a foundation for our 2022 strategy, which will be informed by the insights and successes of this initial launch

rise in brand awareness

%

Positive brand impression uplift

%

The Many

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Contact Information
Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Execution
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Content
In-Store
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
OOH
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Long-Form
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Documentary
TV & CTV
Design
Meta Content
Web Testing & Execution
Print & OOH
Documentaries
Go-To-Market Planning
Brand Book
Custom Research
TikTok/Reels/Shorts
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Video
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Television
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling