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eBayThe Final Touch

“The Final Touch” – a sneaker stand for your collection’s crowning achievement – is a collaboration between eBay and Blue the Great, because every grail deserves a throne.

Logo for eBay

Services

  • Brand & Creative Strategy
  • Social & Content Strategy
  • Media & Investment Strategy
  • Measurement & Analytics Strategy
  • Brand & Campaign Creative
  • Long Form Content
  • Media & Analytics
  • Experiential Activations
  • Always-On Fast Media & Creator Content

Outputs

  • Campaign Creative
  • TikTok/Reels/Shorts
  • Influencer Management
  • Brand Event Activation
  • Social Activations
  • Community Management
  • Content
  • Influencer & Creator
  • Paid Media Planning
  • Measurement Strategy
  • Brand Positioning
  • Organic Social

Impact

  • 13M Boost Paid Views
  • 307K Organic Video Views
  • 326K Impressions
  • 49.8% Share of Voice
  • 9.4K Instagram Fan Acquisition
  • 99% Favorable Sentiment

A High-Profile Collab for the Original Sneaker Marketplace

Being the original sneaker resale marketplace is nice. But these days, there’s fresh competition, and Sneakerheads were thinking of eBay as just another platform, instead of being a source for creativity within the culture. Instead of focusing on another routine drop that every other reseller carried, the brand needed a high-profile collaboration with someone deeply respected in the community.

The Many
The Many

A Different Approach to Collaboration

We could have jumped on the hype cycle by creating just another sneaker collab, but instead of making one special sneaker, we wanted to make every sneaker, in any rotation, feel special.

Blue The Great x eBay Sneakers

eBay partnered with multi-disciplinary artist, Blue The Great, to create a first-of-its-kind sneaker display, turning any pair, new or old, grail or general release, into a work of art. And we dubbed it “The Final Touch.” This unique drop idea + campaign narrative broke through the category noise to generate conversation, create anticipation and ultimately, grew consideration of eBay as a reputable leader in Sneaker culture. Never before had people been able to display their pickups in such an iconic way.

The Many
The Many
The Many

Exceeding Expectations

Benchmarks busted. Records set. This campaign with eBay Sneakers exceeded all expectations and set the new standard for collabs with the brand.


Organic Video Views

K

Impressions

K

Instagram Fan Acquisitions

.K

Favorable Sentiment

%

Have a similar project in mind? We’d love to talk about it.

Contact Information
Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Execution
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Content
In-Store
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
OOH
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Long-Form
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Documentary
TV & CTV
Design
Meta Content
Web Testing & Execution
Print & OOH
Documentaries
Go-To-Market Planning
Brand Book
Custom Research
TikTok/Reels/Shorts
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Video
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Television
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling