“The Final Touch” – a sneaker stand for your collection’s crowning achievement – is a collaboration between eBay and Blue the Great, because every grail deserves a throne.
Services
- Brand & Creative Strategy
- Social & Content Strategy
- Media & Investment Strategy
- Measurement & Analytics Strategy
- Brand & Campaign Creative
- Breakthrough Experiential
- Always-On Fast Media & Creator Content
Outputs
- Campaign Creative
- TikTok/Reels/Shorts
- Influencer Management
- Brand Event Activation
- Social Activations
- Community Management
- Content
- Influencer & Creator
- Paid Media Planning
- Measurement Strategy
- Brand Positioning
- Organic Social
Impact
- 13M Boost Paid Views
- 307K Organic Video Views
- 326K Impressions
- 49.8% Share of Voice
- 9.4K Instagram Fan Acquisition
- 99% Favorable Sentiment
A High-Profile Collab for the Original Sneaker Marketplace
Being the original sneaker resale marketplace is nice. But these days, there’s fresh competition, and Sneakerheads were thinking of eBay as just another platform, instead of being a source for creativity within the culture. Instead of focusing on another routine drop that every other reseller carried, the brand needed a high-profile collaboration with someone deeply respected in the community.
A Different Approach to Collaboration
We could have jumped on the hype cycle by creating just another sneaker collab, but instead of making one special sneaker, we wanted to make every sneaker, in any rotation, feel special.
Blue The Great x eBay Sneakers
eBay partnered with multi-disciplinary artist, Blue The Great, to create a first-of-its-kind sneaker display, turning any pair, new or old, grail or general release, into a work of art. And we dubbed it “The Final Touch.” This unique drop idea + campaign narrative broke through the category noise to generate conversation, create anticipation and ultimately, grew consideration of eBay as a reputable leader in Sneaker culture. Never before had people been able to display their pickups in such an iconic way.
Exceeding Expectations
Benchmarks busted. Records set. This campaign with eBay Sneakers exceeded all expectations and set the new standard for collabs with the brand.
Organic Video Views
K
Impressions
K
Instagram Fan Acquisitions
.K
Favorable Sentiment
%