We Don't Do Passive

SpindriftYup, That’s It!

Establishing a brand story and launching nationally in one of the most competitive categories.

Logo for Spindrift

Services

  • Brand & Creative Strategy
  • Social & Content Strategy
  • Brand & Campaign Creative
  • Always-On Fast Media & Creator Content

Outputs

  • Content
  • Market Analysis
  • Influencer & Creator
  • Organic Social
  • Brand Programming
  • Brand Positioning
  • Brand Positioning
  • Visual Identity & Design
  • Branded Content Series
  • Creator Collaboration
  • Meta Content
  • Campaign Creative
  • Tone of Voice

Impact

  • 2x Product Sales

A Rising Star With Limited Recognition

Spindrift, a rising star in the sparkling water landscape, faced the daunting task of establishing itself in an already saturated market. Competing against the likes of Pepsi and Perrier with limited brand recognition, Spindrift needed a dynamic national marketing campaign to break through the noise and make its mark.

A Campaign Rooted in Authenticity and Simplicity... Just Like the Brand

Our exploration into Spindrift’s brand ethos revealed a gem: their commitment to real, simple ingredients. In a world increasingly filled with inauthenticity, Spindrift's dedication to authenticity and simplicity was not just refreshing, but also deeply resonant. This understanding of what consumers truly valued became the bedrock of our campaign strategy.

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Real Good Casting. Real Good Design.

We crafted a campaign that mirrored Spindrift's simplicity and honesty, focusing on the "Just sparkling water & real squeezed fruit. Yup, that’s it" narrative. Leveraging the charm and appeal of Kristen Bell, a beloved fan and embodiment of Spindrift's values, we created a series of engaging videos and social media content. This approach was complemented by art direction inspired by the product's design, ensuring instant shelf recognition and brand recall.

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Spindrift Spun to New Heights

The campaign was a resounding success, propelling Spindrift to a new level of recognition and popularity. We saw a doubling in product sales by the end of 2018 and a rapid growth in social media following, making Spindrift the second biggest in its category. The simplicity of our message, combined with effective celebrity endorsement and a visually captivating campaign, not only differentiated Spindrift in a crowded market but also solidified its position as a leader in authenticity and simplicity.

Increased Product Sales

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Have a similar project in mind? We’d love to talk about it.

Contact Information
Project Details
Brand Engagement
Brand Activation
Brand & Campaign Creative
Traditional Medium Assets
Measurement & Analytics Strategy
Execution
Experiential Activations
Brand Action
Visual Identity & Design
Brand Response
Media & Investment Strategy
Brand Equity
Media & Analytics
Social & Content Strategy
Campaign Creative
Brand & Creative Strategy
Always-On Fast Media & Creator Content
Long Form Content
Content
In-Store
Influencer & Creator
Channel Analysis & Strategy
Brand Positioning
Organic Social
Social Activations
Community Management
Brand Positioning
Visual Identity
Display & Programmatic
Brand Book
Performance Modeling
OOH
Digital Video
Communications Planning
Branded Film
Measurement Strategy
Brand Personas & TOV
Long-Form
Social Playbook
Tone of Voice
In-Platform Execution
Measurement Reporting
Documentary
TV & CTV
Design
Meta Content
Web Testing & Execution
Print & OOH
Documentaries
Go-To-Market Planning
Brand Book
Custom Research
TikTok/Reels/Shorts
Portfolio Planning
AR & VR Experiential
Branded Content Series
Explainer & Testimonials
Social Planning
Brand Portfolio Planning
Influencer Management
Brand Health Analysis
Paid Media Planning
Audio & Podcasts
Testing Strategy
Strategy
Dashboard Development
Brand Event Activation
Brand Programming
Video
Strategic Partnerships
Campaign Creative
Creative Platform
Market Analysis
Competitive & Category Analysis
Social Spaces
Television
Target Definition & Sizing
Media Buying
Creator Collaboration
Visual Identity & Design
Stunt Activations
Media Mix Modeling