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Perspectives
10.02.2024
Fast Company: Stop Touting Headcount as a Success Metric
"Let’s stop pretending that just having more employees is inherently better. It’s time to embrace a more nuanced view of advertising agency capabilities." Our CEO tells it like it is. Christian Jacobsen shares his thoughts with Fast Company on agency headcount and challenges the advertising and marketing industry to reshape how we evaluate an agency's ability and worth.