The Many Partners with OTOKI to Launch Global Campaign for Jin Ramen

The Many is delighted to announce our partnership with OTOKI, the proud owner of Korea’s #1 food brand across 31 categories. We will collaborate with the brand to officially launch their new campaign in the U.S.. This marks the first global campaign to feature the brand’s refreshed look and name while preserving the legendary flavors that have defined over 55 years of history. We are eager to launch the campaign to generate social media buzz, highlight Jin Ramen’s unique selling points, such as its deep, rich flavors, and position the brand as an innovator with a dynamic identity. Notably, the soup base has been upgraded with New Zealand beef bone broth simmered for 13 hours with care, and the noodles boast the perfect chewiness that OTOKI ramen is renowned for. We love an upgrade. Keep an eye out for the campaign, which is set to go live in early March 2025!